Different Ways Your Business Can Benefit From Video Marketingby Carol Jones Sr. SEO
Video marketing is the concept of using videos to promote or market your brand to increase brand value. Powerful marketing has video into the marketing mix. Various places where videos can be in place are videos from live events, customer testimonials, how-to videos, explanatory videos, corporate training videos, etc. Digital marketing services in Gurgaon provides affordable video marketing tools for your business.
Video marketing should be a part of your marketing strategy as a video is progressing rapidly and is bound to reach new heights. Certainly, video marketing is one of the greatest and newest additions to your promotion toolbox.
Find out the reason as to why video marketing is useful by reading the below points on the benefits of Video Marketing.
Video Boosts Conversions and Sales – Videos can make people think differently about your product than images. You can see an increase in conversions when you add a product video on your landing page. It could also lead directly to sales. People tend to end up buying products after they see the video.
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So, for your business to grow, it is better to start producing videos. With videos, the information that is transmitted to our brain is visual. With the existing images, if the engagement is enhanced, then you could imagine to what heights moving pictures bring up to.
Video Increases ROI – One more benefit of video marketing for business is that it increases ROI. Most businesses say that video provides a good return on investment. Production of the video might be slightly more time consuming and expensive, but it is worth it. But these days you get online video editing tools that are regularly improving and are more affordable. You can create good videos using smartphones as well. Moreover, more than the video, the content projected through the video is more important. Also, users will tend to put off the videos that do not explain the product or services clearly in the video.
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Videos Create Trust – Trust is the basis of any business, conversions, and sales. The entire marketing concept depends on trust and it creates a long-term relationship. Building trust among the uses should be a goal on its own. When the video conveys the right information, people will directly come to you. Video content is expected to involve and ignite emotions. And when we think about users, YouTube is considered a powerful social media platform for your brand promotion. So, when content marketing and the video go hand in hand, then you are to succeed. Promotional videos gain trust as well. Some buyers hesitate to purchase products and services from the internet due to cheating. But having an effective marketing video can familiarly present your products and services. This will create a logic of individual approach and due to these videos would provide more confidence to purchase products and services online.
Search Engines Prefers Videos – Having a video, would allow you to increase the visitor’s time spent on your site. When there is a long exposure, trust is increased, and it triggers search engines that you have good content stuffed in your site. As now, Google owns YouTube, there shows a significant increase in how much videos would affect your rank in search engines. Also, you need to ensure that you need to optimize your videos on YouTube for the sake of SEO. Include interesting video titles and descriptions. Adding a link that takes to your website, products, and services could be an added value for your business. This will also take any potential customers to the next step.
Mobile Uses Prefers Videos – Most mobile users watch videos using mobile devices and there is a says that videos and mobiles go hand in hand. YouTube reports that mobile video consumption increases every year. Smartphone users are increasing, and people prefer to watch video on the move. Due to this, your video audience gets more and more.
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Also, Google says to us that smartphones are more than TV viewers and even more than desktop viewers. When the growth of mobile video is more, brands should be more sensitive to the personal connection that people have towards their smartphones.
Video Marketing Can Explain Everything – When you launch a new product or service, it is ideal that you create a video and show the way it works. Many users make use of videos to understand a product before purchasing it. Most of the businesses make use of explanatory video to make people understand the product or service and place the videos on their homepage. Placing videos on the home page is more effective. When there is any difficult concept in your product or services, create an animated video as animation gets concepts clear that text or live video can. Animated videos are a perfect combination of nostalgia, entertainment, and simplicity and it works.
Even A Lazy Buyer Gets Attracted By Video – As discussed, video is a great learning tool but is also easy to consume. As such, many people find it difficult to read long product descriptions or go deep into the services the business offer. Most customer prefers to see the product in action before they buy it. Video preference is an important driving force to use video in your content marketing. Videos can seize many audiences and works on various levels. Even a lazy buyer gets attracted to video marketing. Ensure that you not only target to the eyes of the audience but also the ears of the likely customers.
Video Inspires Social Shares – The current era is of viral videos. Many mobile video consumers share videos with other viewers. Social networks also inspire video content by using new features. Facebook and Instagram have launched many videos that have received many likes and shares. This way your business can be promoting to other viewers as well. In a social media context, video marketers should realize that viewers share emotions and not facts. Many users would share a branded video to their known people if the video was good, informative, and entertaining. So, you need to create enjoyable videos to inspire social shares. Emotions are not related to ROI, but social shares would increase your website traffic and you would win from there.
Video Ads Can Do Wonders – Video ads tend to perform high on any social media platform. It captures the attention of the viewers in no time. So, you need to think over including video marketing for your business.
Video Is An Addition To Email Campaign – While you create videos, ensure that you incorporate them into your email campaigns as well. An email that has a video tends to receive a great click-through rate. This is more useful when you want to demonstrate the usage of any product to the viewers. With this, you can stand out from the competition and spread your message about your business in no time.
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Video marketing has been a great kind of marketing over the years. It has been widespread and affordable. Creating marketing videos for your business would require great creativity and knowledge about the business and product. It would create real miracles of advertising in less time and spread across the globe. Videos can also spread on the Internet in a few days and get millions of views.
Created on Dec 24th 2019 04:08. Viewed 204 times.