Different ways to improve driver retention

by Digital Marketing Digital Marketing

The annual commercial driver turnover has been at 80 percent or higher than that since 2013. This means trucking companies have to change the entire fleet every year. This can lead to a shortage of commercial driver. So what the owners can do to get rid of this issue?


The studies have shown that salary is the primary reason drivers quit from their jobs, but no respect also plays a major role. A study has been found that the second most reason why drivers quit is because they think that they don’t get much appreciation. The isolated feeling is often caused by less interaction from managers, co-workers and other employees working in the organization. However, little steps need to be taken to appreciate valuable team members just like the Tata Motors Bolivia. Here are some of the ways to improve driver retention other than the improvement in salaries.


è Invest in better equipment


It is essential to offer drivers with high-quality equipment so that they could do their jobs correctly. This comprises of investment in reliable trucks to maximize uptime. Drivers might get frustrated if the truck gets break down or needs service frequently; this can change the entire schedule. High-quality trucks must have things that offer comfort. Another plus technology includes navigation systems, hour logs, etc.


è Offer a mentorship program


Starting a new career or job can be full of stress for most people. Help the freshers by assigning the experienced employees whom they can clarify all their issues. New employees would feel more comfortable talking to peers rather than the managers. This can be helpful, especially while asking about daily activities.


Experienced drivers hold a lot of knowledge and have established knowledge that fleet owners and managers might lack. These programs also let the drivers feel less isolated since they don’t work in the office environment.


è Engage drivers


An open conversation helps managers to know everything about the work. It will also make drivers feel important and more engaged in the company. If drivers are going to feel valuable whose ideas are heard and implemented, they will go a long way. This motivation is more effective than bonuses and increments and helps to turn them in recruiters. A happy driver can prove to be a better recruiter for the new employees than the paid advertisements or representatives hiring for the role.


è Keep an open communication


This is the best thing to let a driver feel important. Don’t just say that go and talk to the manager. It’s best to be proactive by taking yourself get involved in it like employee newsletters, annual reviews, and weekly meetings or calls so that you could check-in. You can get to know the small issues before they become big. Get the feedback and guide them so that the employees meet their goals.




Other than perks and bonuses, drivers also have their self-respect and always feel respected in their organization. Make sure to give them equal respect as they are the one who delivers things from here to there.

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Created on Feb 23rd 2021 22:32. Viewed 202 times.


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