Different ways to improve driver retention
by Digital Marketing Digital MarketingThe
annual commercial driver turnover has been at 80 percent or higher than that
since 2013. This means trucking companies have to change the entire fleet every
year. This can lead to a shortage of commercial driver. So what the owners can
do to get rid of this issue?
The
studies have shown that salary is the primary reason drivers quit from their
jobs, but no respect also plays a major role. A study has been found that the
second most reason why drivers quit is because they think that they don’t get
much appreciation. The isolated feeling is often caused by less interaction
from managers, co-workers and other employees working in the organization.
However, little steps need to be taken to appreciate valuable team members just
like the Tata Motors Bolivia. Here are some
of the ways to improve driver retention other than the improvement in salaries.
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Invest
in better equipment
It
is essential to offer drivers with high-quality equipment so that they could do
their jobs correctly. This comprises of investment in reliable trucks to
maximize uptime. Drivers might get frustrated if the truck gets break down or
needs service frequently; this can change the entire schedule. High-quality
trucks must have things that offer comfort. Another plus technology includes
navigation systems, hour logs, etc.
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Offer
a mentorship program
Starting
a new career or job can be full of stress for most people. Help the freshers by
assigning the experienced employees whom they can clarify all their issues. New
employees would feel more comfortable talking to peers rather than the
managers. This can be helpful, especially while asking about daily activities.
Experienced
drivers hold a lot of knowledge and have established knowledge that fleet
owners and managers might lack. These programs also let the drivers feel less
isolated since they don’t work in the office environment.
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Engage
drivers
An
open conversation helps managers to know everything about the work. It will
also make drivers feel important and more engaged in the company. If drivers are
going to feel valuable whose ideas are heard and implemented, they will go a
long way. This motivation is more effective than bonuses and increments and
helps to turn them in recruiters. A happy driver can prove to be a better
recruiter for the new employees than the paid advertisements or representatives
hiring for the role.
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Keep
an open communication
This
is the best thing to let a driver feel important. Don’t just say that go and
talk to the manager. It’s best to be proactive by taking yourself get involved
in it like employee newsletters, annual reviews, and weekly meetings or calls
so that you could check-in. You can get to know the small issues before they
become big. Get the feedback and guide them so that the employees meet their
goals.
Summary
Other than perks and bonuses, drivers also have their self-respect and always feel respected in their organization. Make sure to give them equal respect as they are the one who delivers things from here to there.
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Created on Feb 23rd 2021 22:32. Viewed 356 times.