Articles
Difference between Digital Marketing and Affiliate Marketing
by Avanya Sinha Senior Digital Marketing ExecutiveIn order to establish a successful online business, both digital marketing and affiliate marketing are necessary. When we talk about digital marketing, we come across several online marketing channels that are effective in building up digital strategies for the benefit of businesses. One such channel is affiliate marketing, which is well-known for its ability to generate passive income. Affiliate marketers are known for promoting companies' products and earning per-sale commissions after a purchase.
Though both are meant to sponsor the online business world, they still hold many differences. Before scrolling down to the differences between the two, let’s understand a little more about both of them.
What is digital marketing?
Digital marketing is all about reaching potential buyers and publicizing some products using digital mediums such as the internet, mobile devices, and emails. #digitalmarketing is said to sponsor the brand awareness program, which is the highlight of the modern era. It includes operations such as:
- SEO, i.e., search engine optimization, helps boost a website’s visibility.
- SMM, i.e., social media marketing, helps increase web traffic and improves an organization's profile on social media platforms.
- Pay-per-click that allows advertising on digital platforms.
- Digital marketing is conducted by the seller or the product owner on their own, while with affiliate marketing, no such rule is applied. It is generally followed by a third party.
- In digital marketing, three components are involved: a product, a digital channel, and the customer, while with affiliate marketing, the product, the affiliate marketer, and the digital marketing platform are all included.
- A digital marketing campaign is directed towards increasing the number of website visitors and creating public recognition of the brand. On the other hand, affiliate marketing is all about creating commissions from the sales of the promoted products.
- Nowadays, businesses are engaged in employing a wide range of digital marketing strategies and tools that help in reaching and converting potential customers. Affiliate marketing, on the other hand, is all about earning a commission on product sales using a wide variety of digital marketing strategies.
- Digital marketing involves tasks such as researching about customers' needs, advertising, sales, evaluating results, and refining. Affiliate marketing entails promoting goods and services in exchange for a monetary incentive.
- To gain excellence in digital marketing, one should be well-versed in its components, such as SEO, SMM, pay-per-click, etc., while affiliate marketing relies on maximizing a product’s exposure in the targeted market.
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About Avanya Sinha 
Senior Digital Marketing Executive
41 connections, 5 recommendations, 156 honor points.Joined APSense since, June 18th, 2018, From Gurgoan, India.
Created on Jan 30th 2023 05:15. Viewed 146 times.
