Debunking Some Common Myths About Print Marketing

Print marketing has been around for a long time and remains an important tool in the marketing mix. Of course, it has changed a lot with printing services in Denver CO coming up with some innovative tactics.

Unfortunately, budding business owners fail to see its potential in favor of other mediums. It’s due to prevalent myths about the print that make it look like a waste of money.

Believing these myths might cause you to miss opportunities to stand apart from the crowd and build credibility. It may also cause you to misunderstand the true scope of this service.

So, let’s debunk some of the most common myths about print marketing:

Print Marketing Is Dead

Print marketing may not be as hot a topic as it was a few decades ago but it’s not dead. It’s still an important tool that marketers rely on to help their clients stand out.

A good portion of the population still prefers reading hard copies over soft copies. Not just the old people, many millennials feel the same.

A physical copy gives any business a sense of credibility because it shows how committed you are to your brand.

At the very least, a typical business needs some print materials like signboards, business cards, letterheads, etc.

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Printing Is Bad For The Environment

Many people are concerned about the environmental impact of papers on the environment. They are concerned about the trees cut to produce them and how they are disposed of.

But the paper industry has taken many steps to reduce its carbon footprint. Many paper manufacturers follow a sustainable model, planting a certain number of trees for the area they cut. This can help reduce the impact of deforestation.

Moreover, it’s possible to recycle and reuse paper. Many print marketers source their material from paper recycling plants.

Also, you can find eco-friendly ink for printing the content on the paper, making it a green marketing option.

It’s Expensive

If you thought that print marketing was expensive, then you might be surprised when you ask for estimates.

Print marketing is one of the most affordable marketing tools. According to some estimates, setting up a direct mail campaign may be cheaper than a PPC campaign.

Moreover, the cost of printing goes down when you print in bulk. This can help you make savings if you are planning a massive campaign.

There’s No Scope For Creativity

Many people think of print marketing as designing something on your computer and printing it on paper. But that’s not all there is to print marketing.

Marketers have come up with many innovative ways to use this media. This includes cutouts, folds, gamification, etc.

Besides, even if you’re just going the usual route, there are many ways you can make your poster stand out.

So, brainstorm with your partners to come up with unique ways to promote aerial drone videography in Denver.

Personalization Is Not Possible

Despite what many believe, print marketing is a highly customizable medium. You can change the paper material, color, fonts, etc. to suit individuals rather than masses.

Like with email marketing, you can give your direct mail marketing campaign a personal touch with simple changes. Instead of addressing customers in general, address the receiver and their concerns in particular.

Targeting Is Not Possible

It might not be as effective at targeting audiences as digital marketing, but it can be good enough.

A printing service offers many options like brochures, decals, calendars, etc. that appeal to different demographics.

Admittedly, local and niches newspapers and magazines have been hit the hardest by the pandemic. But they can still be a good option to reach niche audiences you might have in common.

Print And Digital Are Incompatible

There aren’t many good reasons why you can’t use print and digital marketing together. Modern businesses do it almost regularly. The most common example of this is printing a QR code for promoting the company website.

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Created on Mar 30th 2021 03:14. Viewed 348 times.

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