In spite of its growing significance in today’s marketing environment, a number of myths have plagued the SEO industry.  With so much misleading information out there, it becomes challenging marketers to reap the benefits of SEO.

In order to boost the visibility of your business and website rankings, here are the most common SEO myths you need to dispel:

SEO is expensive

Several companies fail to implement SEO services because they believe it costs tremendously. What they fail to comprehend is that SEO is a valuable investment. When you invest in SEO services, you invest in a number of key time-consuming, complicated tasks. Some of these tasks include, but are not limited to, your industry and market research, finding relevant keywords, and link building.

All these tasks take immense effort and time, and can bring fruitful search ranking results if you invest in SEO.

SEO is all about keywords

Contrary to popular belief, SEO is not only about keywords. While keywords form an integral component of an effective SEO strategy, they are not the only aspect.

A well-designed SEO strategy is a mix of engaging content, the right keywords, link building and more.  In fact, Google penalizes websites that overuse keywords for better rankings.

Do not focus on keyword density. Instead, utilize relevant keywords that appear naturally through the content.

Great content results in optimal search rankings

Similar to keywords, many people believe that with a great content, their rankings will improve. This could not be far from the truth. Achieving optimal rankings call for producing engaging content with attention grabbing images and videos, optimizing content and sharing it on social media.

It really is about employing the right strategies to generate traffic and enable search engines to find your content.

Link building does not matter

Link building is an essential part of SEO. Focus on high quality link to boost your online visibility. Conduct an intensive research on other types of sites in your niche. Build a robust network of links with relevant and authoritative sites to boost rankings.

Meta tags are not important

Meta tags are the foundation of a solid SEO strategy. The main purpose of meta information is to inform search engines what your site is about.

Meta titles indicate titles of every web page. However, do not stuff too many meta keywords for search engines to locate your site. Many search engines penalize websites that do so.

These are some SEO myths that can hamper the ability to boost your search engine rankings. For more information on SEO, log on to pagelocus.com.

Page Locus provides superior quality SEO audit tools for all types of websites.  As an expert SEO website analyzer, they offer a complete on-page SEO analysis and off-page SEO analysis of websites.  Find out more here.