Creating a Marketing Strategy: Identify Your Target Audience
You will hardly find a small business owner who does not harbor the obsession for the term: marketing strategy. This is because it is the key element behind successful and unsuccessful entrepreneurs. It is quite bizarre that everyone wants to know the best marketing practices for their business, without even bothering to realize what a marketing strategy really is.
This means that before hiring a display advertising agency or any other type of marketing company, you get back to the basics. These fundamentals consider a marketing plan as a mix of tactics to directing business resources in the direction of best opportunities. This is with regard to improving sales and having a competitive advantage over market competition.
From there, it is important to define your target audience. To achieve that, you may want to determine who the perfect customer for your business is. If you want to get it, you need to do things right from the first step. And the first step is target audience identification. This however, does not mean that you don’t factor in prospective buyers that do not fit into your defined target audience. Your products and services should be known to everyone.
You on the other hand, need to narrow down your marketing efforts to the set of people that you are most likely to appeal to. If not, you may end up with such a large marketing budget that never allows you to see an ROI. Take for instance that you are in the fashion and design industry, with the intention to charm the young, vibrant people with a passion for a blend of modern and classic.
That is the customer your entire marketing plan should focus on. Once you isolate the interests of your target audience, everything else will start falling in place. You will find yourself adjusting the overall look of your marketing strategy to suit the needs of your category buyers. This will eventually drive you into broadening the factors to consider in determining your target customer. For example, you may want to know their reading culture, their likes and dislikes plus so much more.
For example, if you are looking at the elderly generation, you may want to incorporate print advertising, (and insert advertising to be precise), in your mix marketing techniques because you are sure of getting their full attention. And when it comes to placing TV adverts, you have to make them perfect for that category. You do not expect for instance, that the young vibrant generation will fancy the same TV ad as the elderly, and vice-versa. In essence, understanding your target audience helps you personalize the marketing strategy to the needs of your potential buyers besides connecting with their world.
This means that before hiring a display advertising agency or any other type of marketing company, you get back to the basics. These fundamentals consider a marketing plan as a mix of tactics to directing business resources in the direction of best opportunities. This is with regard to improving sales and having a competitive advantage over market competition.
From there, it is important to define your target audience. To achieve that, you may want to determine who the perfect customer for your business is. If you want to get it, you need to do things right from the first step. And the first step is target audience identification. This however, does not mean that you don’t factor in prospective buyers that do not fit into your defined target audience. Your products and services should be known to everyone.
You on the other hand, need to narrow down your marketing efforts to the set of people that you are most likely to appeal to. If not, you may end up with such a large marketing budget that never allows you to see an ROI. Take for instance that you are in the fashion and design industry, with the intention to charm the young, vibrant people with a passion for a blend of modern and classic.
That is the customer your entire marketing plan should focus on. Once you isolate the interests of your target audience, everything else will start falling in place. You will find yourself adjusting the overall look of your marketing strategy to suit the needs of your category buyers. This will eventually drive you into broadening the factors to consider in determining your target customer. For example, you may want to know their reading culture, their likes and dislikes plus so much more.
For example, if you are looking at the elderly generation, you may want to incorporate print advertising, (and insert advertising to be precise), in your mix marketing techniques because you are sure of getting their full attention. And when it comes to placing TV adverts, you have to make them perfect for that category. You do not expect for instance, that the young vibrant generation will fancy the same TV ad as the elderly, and vice-versa. In essence, understanding your target audience helps you personalize the marketing strategy to the needs of your potential buyers besides connecting with their world.
1 people like it
Comments