Corporate Gifting: Why and how you should do it
Corporate Gifting:
Why and how you should do it
With the popularity of corporate gifting on the rise, it is
becoming a necessity for any business to invest in sending gifts to clients and
business partners. The question is why should you invest in sending out
corporate gifts and how will you choose the appropriate gift to suit your
client?
Why should you invest in corporate gifts?
Corporate gifting is becoming an exceptional tool for many
businesses in building and affirming relationships with clients. It is also a
great way to show appreciation to your clients for their business and even for
your own employees for their dedicated work. Sending out branded gifts is a
great form of advertising. It is a subtle way to leave your brand fresh in the
minds of your clients. The aim is to leave a good impression resulting in secure
long-term relationships with your clients for successful future business.
Corporate gifting has become a whole lot easier as it can be
done online with minimal effort. Not to mention the wide variety of products
that are available to brand, from pens and stationary to electronics and
clothing. Many companies see corporate gifting as an unnecessary expense,
however it should rather be seen as a branding expense and opportunity that
will promote your company. Corporate gifts have emerged as a staple in the
business world and have developed a valuable charm. They present an opportunity
to connect and share with your clients on a new level and ultimately strengthen
your relationships.
Tips for choosing the perfect gift
In order for corporate gifting to be a success it should be
done tastefully and appropriately. You don’t want to be sending a gift that
won’t be well received or that is too expensive- you are not trying to bribe
your client. Here are some tips for choosing the best corporate gift:
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First and foremost, it is important to know your
client. Understand the types of people they are and know their interests. You
don’t want to be sending out branded golf balls if your clients are not avid
golfers.
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Ensure that your gifts are not overly-expensive
but not low quality. You have good intentions sending them something- make sure
it is a good gift.
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A good rule of thumb when choosing a product is
to bring your own feelings into the equation. Would you be happy to receive
this product as a gift? If not, then it is probably not the best gift idea.
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Give a useful gift, like a USB drive or a power
bank. Choose something that will get used often and not stashed in a drawn or
thrown in the garbage.
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Choose the appropriate time to give a gift, such
as holidays, birthdays and business anniversaries.
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Make sure the gift is appropriate to the
business relationship. Reconsider your choice if the gift if it may come across
as a bribery or offensive to the recipient.
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