Content Marketing With the Big Mac

It is no secret that McDonald’s dominates content marketing in Utah and across the globe. Everyone recognizes the “golden arches” that signify the location of each restaurant. Interesting enough, McDonald’s newest professional pay has been the Big Mac Lifestyle collection. This array of burger-adorned clothing is unfortunately not a joke. Here are three things that advertisers can learn from McDonald’s and their latest advertising strategy.

Use What You Got

McDonald’s is well aware of why people visit their restaurants. People love McDonald’s food. Due to this fact, the billion-dollar company isn’t planning on launching a line of cars or cell phones to boost their market dominance. They simply take what people love most and make it into a clothing line. 

Their main pattern is literally the same photo of a Big Mac in a diagonal pattern that’s repeated to cover entire articles of clothing. McDonald’s has taken their most iconic burger and made it wearable. That is content marketing at its finest.

Less Is More

McDonald’s is able to put billions of dollars into developing a professional clothing line. They didn’t spend too much time on it, either. From the looks of the clothing options, they spent even less time than the U.S. Treasury did on 100 dollar bills. The repeated Big Mac pattern is pasted all over raincoats, swimsuits, pajamas, bedding, sleeping bags and even wallpaper. Soon they plan on releasing rain boots and even a tent as well.

Wording is Everything

There is a reason McDonald’s calls their new gear a “lifestyle collection.” They are promoting their food as a way of life, as an integral part of America’s identity. People from Utah to the East Coast will pick up on the subliminal message and fall in love with the idea of wearing the latest Big Mac clothing.

Marketers in Utah and elsewhere should know that McDonald’s is leading the way in content marketing. One of the keys to their success is their ability to advertise like no one else, and that keeps them ahead of the competition.

Nate Myers writes for Fusion 360, an SEO and content marketing agency. He writes for many other clients as well.