Content Marketing Tips for 2018

by Nayra Singh Education consultant

Recently, I was reading an article and viewed a quote by Andy Crestodina that states, "It's not the best content that wins. It's the best-promoted content that wins". This quote encouraged me to plan effective content marketing strategies for 2018. I began to research about new ways to promote the content. Boosting content marketing strategies was quite challenging for me. I read different articles, blogs and watched YouTube videos to know how I can do better. Summarizing my research, I have drawn some of the productive content marketing tips that can be beneficial for you.

Understand the Buyer's Journey

There are times when you don't understand why your content is not receiving sufficient reach. The reason is you are not writing what exactly a visitor needs. You have to first identify the buyer's journey of the targeted audience to write a readable content. Most of the mobile app development companies follow the same criteria to write content for the mobile apps.

Use the Appropriate Keywords

You should know the appropriate keywords to increase search rankings for the content you have written. SEO techniques are always fruitful for content marketing. ‘Google Ad words' provides a list of keywords from which you have to choose only those which are most popular.

Modify the Content Format

I have implemented this tip and received better responses that the pattern I used to follow earlier. Use of graphics, images, and videos makes your content interactive for the users. You can also change the blog format like use a ‘list format' or ‘how to format' which is most commonly used.

Be a Voice to Your Brand

You are writing content for your brand right? Your content should address the brand you are working for. Your content marketing strategies should relate with what you are selling and description of your services. General content will not let visitors know about what your brand do?

Write Unique Content

You might be taking reference from different blogs and articles which is a good thing but don't copy it. Note down the creative ideas that are in your mind to make your content unique. You can share your experience related to the brand you are choosing. This is how you can gain the trust of your visitors and most likely, they will share it.

Social Traffic

Digital media is the best platform you can use to increase visibility for your content. This is the best suitable way for you to increase social traffic. You have to upload a large amount of content. The mobile app development service provider uses this content marketing strategy to increase followers on the social media sites. This tip will be useful for you too.

Content Remarketing

The term ‘remarketing' is used to advertise the content online by tagging the previous on-site visitors. You can tag the visitors who have previously liked your content. Visitors will receive a notification on YouTube or email to read the content in which they are tagged.

Content Marketing trends do not end here, there is a lot more you can explore. Use creativity in writing content to attract visitors to the site. Content marketing is challenging but there are numerous solutions you can find to increase visitor reach.