Common Real-Estate Website Mistakes that Realtors Make

by Kristen White Blogger Realtor websites are an integral part of any effective real estate marketing strategy. However, many agents don’t get the most value out of their platforms because of some common, yet easy-to-fix mistakes. Read on to uncover these mistakes and ensure that they don’t lag you.

The real estate market is a competitive one. If you want to keep up with your competitors or stay ahead of the curve, you will have to be fast, smart, and detail-oriented. Fast enough to keep up with new trends and innovations. Smart enough to know what works and what doesn’t. And detail-oriented to identify and fix any issue that may stall your marketing attempts. In this article, we will focus on the common mistakes that real estate agents and their web developers make to help you get the most out of the process.

Here are some examples of mistakes you should avoid if you want your website to rank amongst the best realty websites.

Neglecting site backup

Site backups are essential as they allow you to ensure that information doesn’t get lost. They can also help you avoid prolonged downtime, should something happen. Cyberattacks, cybercriminals, and bugs are some common things that can compromise your real estate website. But the good thing is that backup is easy. You can install a backup plugin that backs up your content or decide to work with a hosting company that backs up your database, settings, files, and theme automatically.

Using too many plugins

Plugins are essential – they make work a lot easier for you and your clients. However, you cannot go around using all types of plugins in the market. Take time to understand what different plugins do and whether or not they are secure. Basically, you only want to use quality plugins that are essential for your site. Don’t install a plugin just because you can – only do so if you need its functionality.

Not creating optimized content

You need content to survive and thrive on the internet. Without content, clients and prospects may never find you. If you don’t write content, or if you write, but not optimize the content for search engine platforms, then you’ll likely never rank. Not ranking means no organic traffic and no sales.

Ignoring updates

If you are using WordPress, you’ll notice that they keep sending new updates for their systems. This is usually to add functionality, fix bugs, and address security concerns. So, failing to update themes and plugins is a mistake. Try login into your site at least once or twice a month to check for new updates and update them.

Changing a posts URL once it’s published

This is a common yet serious mistake. Changing the URL will mean breaking any existing links that point to the specific page. This translates to poor user experience and losing traffic. Search engines may also assume that it’s a new post – which affects ranking. So it’s a good idea to ensure you get the post slug right the first time. You can also install tools like Yoast that shortens post slugs and offer extra tips for creating quality page/post slug.

Conclusion

Since some of these aspects are technical, it might be good to have your web designer help out. If you don’t have one handy, you can search for contacts for realtor websites experts online.

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Created on Aug 13th 2020 06:57. Viewed 546 times.

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