Color Persuasion - Most Controversial Marketing Ploy

by William Roy Digital Marketing Services

You may now be thinking: 'What does have to do with the psychology of color?' And at the first examination, you will be eligible. Of course, the colors symbolize certain concepts,

Green - money, envy, ill

Red - angry, blood, hot

Blue - calm, sea, competence

It's just a clear example of a bit, and Digital Marketing Agencies in Sheffield I do not doubt you already know this. However, when you dig a little deeper into the psychology of color and its effect in marketing, you will attract some interesting colored roots.

color Persuasion

Color psychology is one of the most interesting aspects but controversial marketing. What happen?

As far as the research shows, color marketing is essentially based on personal preference. Elements such as personal experience, education, cultural differences, context etc., often obscures the effect of individual colors have on us.

Think of it this way, the idea that color has the power to call a certain emotional relapse is about as accurate as a run-of-the-mill read your Tarot cards.

Research

The first addresses the concept is branding.

Over the years, there have been various attempts to classify consumer response to different individual colors. Look at these color guides from The Logo Company:

The problem with 'research' is the color that is too dependent on personal experience, that the consumer market westernized silver can associate with Mac - which implies neutrality, simplicity, elegance and / or purity.

In the Color Marketing Impact (Study) study found that up to 90% of direct assessment made about the product can be based on color alone - depending on the product.

the role of color is also a consideration here, in The Interactive Effect of Color, the study highlights that the color of the product must fit the product. In other words, the color has coincided with the products being sold - carton of orange juice with orange depicted as an example.

Similarly, studies Competent Fun Red and Blue also confirmed that coloring greatly influence consumer purchase intent. This means that the colors of personalized products affect how shoppers perceive the 'personality' of the product.

In essence, that would buy a Bentley if they do not think they are luxurious and sophisticated?

Recognition

Further study showed that our brain has been systematically programmed for years of consumer culture - to opt for a recognizable brand, which makes color arguably the most important design features of a product. Using the same color or design makes you less unique - so if the logo everybody that you used red and blue, you're the one that stands out. Basic in principle, but very successful in practice.

Choosing a color that 'right' is also important. A relationship of consumers with the products they choose should reflect their personality and their way of life (at least to some extent). For example, if people buy Barbie dolls because they are beautiful and feminine, released a Barbie that resembles a sword wielding fan will not sell well.

Aaker formula below captures the psychology of this theory:

brand personality

Consumers also recognize that there is a real relationship between the color (s) of a brand and the customer perception that Digital Marketing Company Sheffield the brand 'personality.' It's safe to assume brown relating to roughness as the earthy, rusty products while colors like purple / gold as money and wealth, as royalties.

However, as we discussed earlier, the colors in marketing and deceptive fluctuate over your ex girlfriend.

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