Celebration on the Delivery of 37 Units First Batch Dongfeng KR Vehicles to Ethiopia
by Starlight Generator dieselgeneratortechBefore Nov. 11, the date of China's annual
shopping bonanza, 37 Dongfeng KR KD trucks were delivered to its East African
customer. According to Dongfeng Motor, these trucks will be shipped as knock-down
kits (KD) from Dongfeng’s base in Shiyan city, China and locally assembled in
Ethiopia. The delivery marks Dongfeng’s KD plant in East Africa will soon start
its operation.
Ethiopia, located in Eastern Africa, is
currently enjoying political stability and growth in economy, as well as an
important country along One Belt One Road (OBOR). Furthermore, Ethiopia is also
the largest truck market in Africa.
Dongfeng has been considering improving customer service and providing better products as a key measure in gaining customers’ trust in recent years. After conducting an investigation into foreign market, Dongfeng decides to proceed with its procedures to open up overseas market, including market entry mode, product plan, partner selection, network capability and KD plant, as well as flagship model.
On January, 2018, the delegation from Ethiopia
led by Mr.Lewis, President and CEO of Dongfeng’s partner in Ethiopia and Mr.
Fekadu, General Director, Mr. Setoal, Technical and Vice Sales Manager pays a
visit to Dongfeng’s base in Shiyan City, Hubei Province. Mr. Lewis said “we are
very pleased to work with Dongfeng Motor, which holds great strength and
potential for research, manufacturing and market growth, and we have been
impressed with the commitment and dedication shown by Dongfeng people. In
future, we believe Dongfeng will become a leading truck brand in Ethiopia. With
all our efforts, Dongfeng KR, the first truck introduced in here, is expected
to become well-known to every Ethiopian.”
To offer products and service that cater to
local culture and needs, Dongfeng has sent teams to carry out an investigation
and teamed up with local partner to build its overseas KD plant with an annual
production capability of 2000 units.
With the introduction of Dongfeng KR, Dongfeng
Motor has expanded its presence in Ethiopian market. Upon arrival, these
Dongfeng KR (KD trucks) will be assembled first and are expected to be
delivered to its customers in the beginning of 2019. By then, some promotional
event covering major sales areas in Ethiopia will also take place during the
same period.
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Created on Apr 26th 2019 02:09. Viewed 117 times.