Building a List By Selling an Inexpensive Info Product
List building is one of the cornerstones of having a profitable internet marketing business. The basic premise is that you can either sell to someone one time or multiple times.
Once you have their contact information, you can market to your list on a regular basis. Of course, you also want to be respectful of those people who have signed up for your list.
The key, however, is getting the right people on your list in the first place.
Some people believe that by offering something for free that is of great value you will attract more people to sign up for your list. While this may be true, you also need to consider what kind of people these would be.
Since they are looking for something for free, you need to consider whether they are just freebie seekers and not real customers. Depending on the niche you are in, this could present a problem.
The other option that really works well for some marketers is creating a short report or eBook that they could sell for a very minimal cost. This separates the freebie seekers from the real buyers who are looking for an answer to their concern or problem.
Social Traffic Network Meets Social List Mailer
By making this small purchase, these buyers are raising their hands and saying they want information. This gives the marketer an opportunity to sell them other, more in depth information later.
For example, let's say you have a website about how to lose that extra 10 pounds before swimsuit season. Instead of offering all of your information on your website, you have two options.
You can write a free report that people can get when they sign up to your website. However, you could charge $3, $5 or $7, for example, to get this report.
That way, you know that the buyers signing up for your list are so interested in material about that topic that they are willing to pay for it. Now you have a list of actual BUYERS instead of just interested people who like free information.
List building is one of the most important parts of an internet marketer's business. It pays to take the time to really think about each niche and what will work best for that particular market. While a free report may be the very best thing to use in one niche, it might not work at all in another niche.
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Comments (14)
Noel Fay6
Part Time Eauntapeaur
You can build a list from social media etc.
Genome7
List Building is obviously an important step but Privacy options should be kept in view while building such thing
Barry Reeves8
Software Developer
I've used this technique a few times myself and it does indeed work.
Rieke F.7
Consultant
The idea is correct - selling for a convenient or low price helps to find really "interested people" in the topic or "niche". Yep you still have to take into consideration: At least PayPal has changed the terms and this means that from September 2011 onwards they will charge a nice fee on so-called low price products or services and this includes everything under $ or € 10,00
Chukwuekwu Okonta12
Forensic accountant
Powerful tips for building list
Joe T.8
Internet Marketer
sounds good to me
sohrab shah9
medical engineer
it is to be pointing to a new idea
Sona Chakraborty7
Grow with Amway
List building is the primary condition for success in network marketing. Not only to sell but to increase your down line it is a must.
Imran H.3
Graphic Designer
Freebie verses frontend products. To me it just makes sense to give them multiple choices through your different campaigns. As others have already stated previously,
Steven Hamberg7
President/CEO
Hey folks, I like the gist of the article and it is a subject to be debated many times. Freebie verses frontend products. To me it just makes sense to give them multiple choices through your different campaigns. As others have already stated previously,. different things for different people. Meaning where one would take the freebie and another would buy the product, only getting them on your list is the thing that will weed themselves out in the end. You lose nothing really either way, because
Amit Chakraborty7
online marketer
thanks jam and thanks for inviting me in your group
Jan Chem8
Engineer, Entrepreneur, Educator
its true as well.. very well said.
Amit Chakraborty7
online marketer
I think giveaway free reports and softwares are much better option then promote any paid offer to build a list however not all your free subscriber are looking for free offers you have to provide them information on various informative products and describe them about their value that why are they charged you ?? About 40% of free subscriber are ready to buy a product if they found that the product is a very essential for growing in their business its all depending on how you described them about