Beyond SEO: New Ways to Drive Traffic to Websites.
by Rahul D. Rahul DasondhiLooking for new ways
of transportation to websites such as yours?
The influence of search engine
optimization is already well known to most small companies. Optimizing
search engine pages and contents like Google helps to drive website traffic and
to bring the brands to more potential customers. SEO isn't the only way brands
can boost website traffic.
There are many strategies that you
can use when building relationships with guides and clients to help drive more
traffic back to your page. Some may have to invest at an early stage and others
will just need your time and energy. The key is to know what tactics work for
and concentrate on your company.
Looking for new ways to improve
your website traffic? A list of only some of our favorite ways to move traffic
to sites beyond SEO is compiled by us:
1. Create great content
In your SEO you play a huge role
with creating great content. But it goes further than that. People would be
more interested to visit a site that offers some kind of value, with helpful,
well-written content.
You will also share great content
with your own public online. Which can drive back to your site even more
traffic? Make sure the content is important and engaging to the needs of your
audience.
You need to mix it when it comes
to your content marketing tools if you want to drive traffic towards websites.
What we mean by that is that you want to create long-form blog postings between
1.500 and 2.000 words in addition to shorter blog postings, about 500 words.
It benefits not only the SEO but
also those who read your blog. The deeper you can go on a topic, the more
likely you will be to connect with a potential customer.
Content commercialization is a
great way to connect with your audience, build relationships and drive website
traffic.
Even though most small businesses
can handle the content of blogs themselves, other companies simply have no
resources or experience to regularly compose quality content.
This is where the expertise of
blog writing comes in.
You might want support from a digital
marketing agency if you find it hard to keep your blog up to date with
quality optimized content.
2.
List your
business on online directories.
It's an easy way to increase
traffic if you list your company in web directories and review sites. Most of
these sites allow you to create a profile that lists important business details
with a link to your website. Visitors will find you on these pages in search of
keywords or products or services and return to their website for more
information.
Find the relevant directories for
your industry or country. You can also list your page in local directories, in
addition to industry directories like Angie's List or Thumbtack. Most places
have a business chamber or other local business directory where your company
can be identified and a link back to your website.
3.
Be active on
social media.
Another perfect way to increase
traffic back to your site is to be involved in your own social media channels
as well as in social groups and boards.
Next, you must ensure you promote
blog posts or other valuable material on the social media channels on your web
site. This will help your fans return to your site to learn more and convert
potentially.
You also have to be active in the
comments in addition to sharing content on social media. Answer questions, open
a discussion or even share your gratitude in your posts ' comment section.
4.
Guest blog
on relevant sites.
Your own blog is not the only
place you can use great content to reach your target audience. You can also see
a guest post about subjects that are significant for your audience on other
blogs or related websites. Often when you write a guest blog, links back to
your own site are available that help to make your blog posts and web pages
more traffic.
Blogging on websites with similar
or relevant audiences is the key to making the most of a guest blog post.
Once you find relevant websites
that accept blog postings, you need to consider carefully which subjects are
best suited for a guest blog pitch. Not only do you wish to write about
subjects that are relevant to your audience, but they must also be suitable for the site on which you are a guest.
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Created on Dec 15th 2019 03:14. Viewed 495 times.