Best Ways to Increase your Visibility on LinkedIn

Anyone who wants to establish a professional presence online and connect with potential employers and colleagues should be aware that there is no platform better than LinkedIn for doing so. Whether you want to be head-hunted for job opportunities or you want to promote your company, you have to create a profile on LinkedIn and try to be as different as possible as there are around 450 million users of the platform spread all over the world. You need to increase your visibility as much as possible so you get noticed and are not just shuffled around or ignored.

Listed below are some great ways that can assist you in boosting your visibility on LinkedIn:

Endorse your friends for skills they have

How can this help you? This is the first question that comes to mind. Basically, you accomplish two things when you are endorsing someone. You do a good deed and the other person is notified of what you have done and will be obligated to reciprocate. It is better for you to get as many endorsements as possible for specific skills because it makes your profile attractive and it gains visibility when recruiting agents are searching for people with your specific skillset. Endorsement can also provide you with more authority when you begin to interact in group chats.

Get recommendations

Never hesitate in asking your trusted colleagues for a recommendation on LinkedIn, especially those who know you and are also familiar with your accomplishments and work. If you want to stand out, you have to be more proactive. Don’t hesitate in asking for direct recommendations and those who are confident in your skills and abilities will be more than happy to fulfill your request.

Ensure your professional summary is complete

The professional summary is essentially the store window of your LinkedIn profile. It is the first thing visible to visitors so you need to ensure it reflects you in the appropriate way. The professional summary should offer a short introduction that tells people what you do and why you have joined LinkedIn. However, don’t start telling your life story here. Short and sweet is the key here. Moreover, this is not a job application so write in the first person like you are having a conversation. In addition, add a video to your profile. As per Dennis Koutoudis, a LinkedIn Trainer, adding a high-quality video to your profile can be the most powerful aspect of your LinkedIn Profile.

Keep your status updated regularly

Your status updates are visible to everyone in your network every time you post them. Thus, it is an excellent way to ensure you remain visible as much as possible. If you are looking for a job opportunity, you can post updates about your search and you never know when you get noticed by someone. Those in your network may know of some opportunities and help you in securing an interview.

Become a part of groups

It is a good idea to join groups in your industry as this can provide you with more exposure and help you in connecting with those working in the same field. Recruiters are known to scan groups and this can increase your chances of getting ‘discovered’.