Best Tips for Hiring a Social Media Marketer

One of the most commonly asked question these days is how to hire a social media marketer? This is a very important question and is becoming critical because lots of businesses are building their online presence. Social media is the greatest rage, but the space is constantly changing and this makes it difficult to keep up. Therefore, social media marketers are being regarded as a unique yet elusive new breed who have super-human qualities. They are able to speed text, post more photos than you are able to take and have the magical ability of knowing what to post, how to post and when to do it.

However, even though they seem to have mysterious talents, most search engine and social media marketers such as Websitepromoter. Check out their website. They are actually smart marketers who understand the profession and use the best tools for using social media. But, how can you find such good social media marketers? Following are some of the best tips that can assist you in this regard:

Look for a true marketer

Marketing is a trade and a discipline. Too often, businesses make the mistake of believing that just because someone has a Facebook, Instagram and Twitter account, they can do social media marketing. Anyone can write a Facebook post or a great tweet, but not everyone has the ability of comprehending the needs of a business. You need to look for someone who has had experience with building an audience, marketing a brand and are able to acquire as well as retain customers.

Get someone who understands critical thinking

Good social media marketers are those who can analyze, experiment, take risks and conduct tests and balance proven strategies with new hypotheses. They are aware that marketing is a constant testing and learning cycle and expecting results overnight is a foolish thing to do. They also understand that there is tough competition so what works today may not work tomorrow. You can ask your potential candidates about any hypotheses they tried and the results they got. Someone who gives you a thorough and detailed answer is worth thinking about.

Executing perfectly

An idea can only be as good as its execution. Since it has a tactical nature, social media requires someone who has the focus, patience and know-how. How can you decide if the marketer you are considering can execute? Speaking to their references can give you some idea. You can ask their previous clients as to how practical and realistic they were in their work. Question them about the work quality and their execution skill to clear your doubts.

Don’t choose celebrities

This doesn’t mean that you don’t use a social media influencer. Yes, these influencers can help considerably, but you also need someone who is not so focused on their personal brand that they may not be able to adapt their tone and voice to yours. A social media marketer doesn’t have to be a celebrity or a professional to be able to help you in getting the right kind of exposure on the popular platforms.