Best Technical SEO Tips to Boost Google Rankings

If you want to rank higher on Google,your website should fulfill all the technical requirements. Follow these tips for success that will help improve your ranking. Every Digital Marketing agency should follow all these . 

Mobile- Friendly Site

Google has released an algorithm. It is based on Mobile Friendliness. There are several free tools you can use to check your site on Mobile Friendliness.

Google’s Mobile-Friendly Test

Hubspot’s Tool

Bing’s Mobile Friendliness Test Tool

GTMetrix

XML Sitemap

Sitemap will help google crawl and index all the pages on the website since it contains all the URLs

Website Speed Matters

Your website has the best content but if it’s slow, it will rank lower in Google’s SERPs.

Here are some ways to speed up your website:

Optimize the site images

Enable browser caching

Enable compression

Reduce server response time

Fix Site Errors

To rank well on Google, you should ideally run a technical audit often. You can do this using  WooRank or SEMrush.

Internal Linking

Take advantage of internal linking if you’re having trouble generating backlinks from external authority sites.

Use Canonical URLs to Avoid Duplicate Content Issues

Canonical URLs are useful for when you want to replicate a blog post from one site to another and are especially useful if you’re running an E-Commerce type website which will have hundreds of identical pages.

Optimise Your Image Alt Text

Because Google uses metadata, such as the image file name and the image alt text to determine what’s in the image, it’s important to include keywords in your image alt text.

Activate SSL

SSL Certificates are now a ranking factor which makes your website secured and helps for SEO as well.

Schema Mark-Up

Schema markup gives SERP listing more prominence. It  gives extra, crawlable information of the content of web pages to Google.