Best SEO Reporting Tools in 2021

by Nishant Gujjar SEO Executive

If you are looking for the best SEO reporting tools, then you are at the right place. People employed many search engine optimization strategies to excel in digital marketing, but they failed to determine whether their employed techniques are authentic and working correctly. To know whether your website has the best SEO strategy and is working effectively or not, you will need to analyze it from time to time. It will require you to use the topmost SEO reporting tools that can enable you to have your edge over others.

SEO reporting tools will help you to know more about the likes and dislikes of your clients. Once you come to know about your clients’ likes and dislikes, it will further help you look for personalized solutions that can meet your clients’ requirements. You can also create more engaging content to capture more and more leads and convert them into sales. It is only possible if you will understand the needs of your clients and customers. All these are possible with the best SEO strategies and efficient SEO reporting tools.

Let’s have a glance at some of the topmost SEO reporting tools that can help you formulate and implement powerful SEO strategies that will accelerate your website growth quickly.

Raven Tools

This dedicated and useful tool for creating marketing and SEO reports is popular with white label SEO companies and marketers. It allows the users to add their own and the branding of their clients to the reports. You use this tool to compile detailed and in-depth SEO reports conveniently using benchmarks drawn from search console, backlink profiles, site-auditor results, Google Analytics, and many more. The users can use this tool to import metrics and their own data sets from Google Sheets. If the users are managing more things other than SEO for their clients or business, they can also add data from ad campaigns and social media.

Once you have created reports, you can schedule either set these reports as one-time or schedule regular reports and finish it up with a table of contents and a cover page. It is the perfect tool for very busy marketers. It offers features supportive to white label reporting making it super simple to create multiple SEO reports every month.

SE Ranking

The powerful SEO reporting work is perfect for all size businesses. It is the powerful all-in-one software solution that offers a tool for creating highly customized reports so you can create your professional SEO reports quickly with just a few clicks. While using this tool, the user can select a comfortable time, add their business logos, use the drag-and-drop feature to include the module they want, and add notes to any modules. The users can also use this tool for the branding of the footers and headers of each page. Besides, the users can choose to send and auto-generate reports regularly to clients or themselves through email or manually distributing them after download. Above all, you can enjoy various SEO functions like website audit, backlink checking, and ranking tracker.


The widely popular marketing toolkit offers the one-in-all  SEO solution to businesses. Apart from having the necessary features of the SEO tools like tools for keyword research, rank tracking, and link building, it also offers many other market research, advertising, and content tools. The users can use its tool, My Reports, to compile customized and visually appealing PDF reports. Using this tool, the users can either custom reports in a new way and from the beginning or use its templates to make quick and easy reports at the last minute when it comes to showing the notifications. Besides, you can schedule your reports to send them automatically to your clients and team regularly to provide information and updates at the intervals you have selected.

If you purchase this tool’s business subscription, it can be used for giving a professional and branded look to your reports. It is best suited to small entrepreneurs and businesses.

SEO Powersuite

The software solution creates a powerful SEO reporting tool by combining various tools like website auditing, backlink research, rank tracking, and link engagement. Instead of the SAAS tool, it is a software package, which means you can pay once a year for the user license and use its all features unlimited. Suppose you are running a big business and need to generate reports regularly for multiple projects and websites. In that case, you can purchase the yearly license of this software package instead of buying a subscription to SAAS products such as SE Ranking or Raven Tools.


It is a super useful SEO reporting tool that you can use to compile reports and data and move them around between spreadsheets and dashboards on various platforms. Its integration with Google Data Studio allows the users to pull in data from all other essential SEO tools such as Google Analytics, SEMrush, Ahrefs, and many more. The users can also integrate this useful SEO reporting tool with Excel or Google Sheets to create spreadsheets quickly and easily. It is an excellent tool to source data from many different locations, and you don’t want to create a report manually by compiling that data into Google Data Studio.


The users can use this analytics tool to create visually organized reports for SEO by integrating various tools. You can use this tool to pull in data and reports from your existing SEO tools and then compile them on the “Databoards.” You can use this gathered data to prepare SEO reports and compile them further. The SEO reporting tool is preloaded with click integration of 70+1 that are commonly used with SEO tools like Ahrefs, Moz, SEMrush, Google Analytics, Search Console, and many more. You can use Databox to create white-labeled data boxes great for tech businesses.

These databoxes are entirely branded dashboards containing data and reports that you can present on a custom domain and your web app instead of sending paper reports or sending emails. Besides, the users can take advantage of its pre-built more than 200 templates. Databox is a useful tool if you work with a large team and need to organize your data to make it easy for you to generate reports.


It is not a traditional SEO reporting tool, but it is super simple to use this tool. The SEO reporting tool can make it easy for you to efficiently share specific metrics with your clients and team. It hosts a wide range of SEO tools that can cover SERP analysis, keyword research, rank tracking, backlink analysis, and various other SEO insights and metrics. You can use its rank tracker to get daily updates about your pages’ ranking on the search engine result page. Also, it will send you email notifications about your page’s any significant rank changes. The users can use the Rank Tracker dashboard to share any interactive link.

Google Data Studio

It is the obligatory offering of Google that you can use to create visually stunning and informative reports. Even an SEO newbie can make use of this tool and make a professional report. The SEO reporting tool can pull data from the data sources more than 500. It works well with many other Google products like Search Console or Google Analytics. You can also use this tool to download reports to set up scheduled reports that you often need to send manually. The completely free SEO reporting tool is perfect for cash-strapped small businesses, startups, and entrepreneurs.

The Best SEO Reporting Tools: How to Find it For Your Business

All these SEO reporting tools are great, but it is essential to determine which one is the best for you or which one will be best suited to your needs. You can decide it easily by asking a few questions to yourself such as

  • Do you need a one-stop SEO solution?
  • Do you need to compile reports using the data from various tools that you have?
  • Are you on a tight budget?
  • Do you need to create reports more frequently?
  • Do you want something that can help you to share up-to-date information about rankings?
  • Do you want to pay yearly or monthly?

By pondering over these questions and getting suitable answers, you can choose the best SEO reporting tools for your goals and business.

Source: Best SEO Reporting Tools in 2021

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About Nishant Gujjar Professional   SEO Executive

807 connections, 35 recommendations, 2,288 honor points.
Joined APSense since, December 3rd, 2018, From South, Delhi, India.

Created on Mar 3rd 2021 07:49. Viewed 243 times.


Mansi Sharma Innovator  Packers And Movers in India
Hi! This is a very informative and interesting article. Nice to read your blog post the first time ever. I really appreciate this post. Thanks for sharing this awesome post.
Mar 3rd 2021 23:36   
Ashar Jamil Junior  Digital Marketing Expert
Very informative article..thanks for sharing
Mar 5th 2021 05:54   
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