Best Practices of Cross-Selling on Your E-commerce Store

by Rahul Kumar Blogger

Want to increase your sales and revenue without increasing the budget of marketing? Cross-selling can assist you in doing that. Cross-selling is a promising strategy to increase the maximum amount you earn from a customer in a single sale.

There is a lot of competition in the market, it isn't relatively easy to get new customers, but you can make the most significant profits from existing customers. The customer already trusts you, so cross-selling him is a remarkable idea to boost your earnings.

In this post, we'll discuss cross-selling and different methods to implement on your online store.

What is Cross-Selling?

It's the method you offer a customer or suggest that a consumer buy a relevant product and the item they already purchase. This way, you increase the order value. It's a Process of marketing additional products to existing customers.

Cross-selling is also an important strategy to sell more products through your sales funnel. Once you build your sales funnel and warm up your audience to buy your product, you can cross-sell them other related products.

For example, you offer a customer purchasing a digital camera on your E-Commerce site to buy a memory card along with it; this is what Cross-selling means.

For executing cross-selling, you need to use the right skills and plan. Your approach should be modest, or the buyer is likely to put it off. But how do you do that? Below listed are the few promising modes for cross-selling on your e-commerce store.

Best practices of cross-selling on your online store

Automation

You can't practice cross-selling manually; you need to have an automated system for that. Invest in automated software that suggests your customer-relevant products based on their past purchase.

You can build an automated feature on your e-commerce site that automatically recommends your buyer for suitable products along with the product he is purchasing.

Personalization

Your cross-sell offer should not be based on all the customers; instead, you must make it personalized.

Your customers want personalized offers, so that's what you have to procure.

As we see on Amazon, it suggests personalized offers based on our search history. For example- you often keep searching for designer tops, so when you are purchasing jeans, it will show you pop-ups of the last viewed designer tops.

In the same way, you have to formulate your e-commerce site in a way that allows you to cross-sell based on the prospect's purchase or search history.

Relevancy

When cross-selling, you have to suggest based on customers' last purchase and know that whatever you offer should complement the product they are purchasing right now.

For example, If a person has last purchased groceries from your site. So, now when he is buying shoes, you don't have to suggest buying groceries. Instead, offer something related to shoes.

They might not be interested in the same product they have last purchased. So, it's fairest to offer something relevant to what customers are buying.

Social Proof

Social proof works as a lubricant in the decision-making of customers. Show your customers that other people have purchased just like them earlier.

For example, you can use sentences like frequently bought together, or customers who purchased this item (added in cart) also purchased this product (related product).

There are many different ways of using social proof. You can add a testimonial. You can also add trust badges and security seals on I'm no product that you are offering.

Content

Content is the best strategy of marketing and so also can be used in cross-selling.

Instead of just saying you might like this product, you can add a short case study. Case study about a customer who approached your e-commerce site purchased certain recommended products and how it benefited him.

Whatever Content you are attaching there should apply to your existing offer or the upcoming offer. You can add a sales letter that has strong pitches with a powerful call to action along with the testimonial.