Best Off Page SEO Practices for 2022

by Abbas Haider SEO Consultant

I always say that “SEO is Dynamic”. What exactly does this phrase mean? This means that SEO is an evolving field and what was working previously for ranking and online visibility may not work currently. So, every time you need to set new strategies to stay on the top of the competition. This time I am presenting an Ultimate Guide for “Best Off Page SEO Practices for 2019” that can help in improving your website visibility and ranking.

Before that let me provide an overview about “What is SEO?” Search Engine Optimization is methodology of strategies, techniques and tactics which is used to get traffic from the “free”, “organic”, “editorial” or “natural” search results on search engines like Google, Bing, AOL, etc. SEO is the process of optimization of Website to get high-ranking placement in the search results page against the query. SEO consists of two parts i.e. On Page/ On Site Optimization & Off Page Optimization. In this guide, we are specifically concerned about “Best Off Page SEO Practices for 2019”. So, we are not discussing the On Page part. However, you can read my blog “On Page Optimization – All You Need To Know” to get details about On Page.

Off Page SEO refers to activities that are performed away from your website to raise your site’s rankings. Off Page includes tactics that help in establishing your website’s authority. These activities show search crawlers that a website is important while enabling search engines see that a page is a good search result because the brand and website are authoritative and popular. The more (quality) links and comments pointing back to your site, the more likely Google is to assume its a quality site and therefore rank it higher. The activities include links, social media strategy, influencer marketing, etc.

Best Off Page SEO Practices for 2019

Social Bookmarking:- Submission at high authority Social Bookmarking Sites is still a most powerful way of promoting our website. But you need to be cautious that submit links only on relevant bookmarking sites. Apart from getting a back link, you also get your website cached. Further, you should properly handle the tags which are essential to broadcast news on a wide area network.

Business Listing:- If you are product based or service based company, then submission on Local Business Listing sites as well as on yellow pages enable search engines to easily view your website content. Listing at Google local Maps, Yahoo local, Yellow Pages, Superpages, Hotfrog, etc will help you getting great online visibility that can further lead to engagement.

Directory Submissions:- Submitting great content at high authority article submission sites such as Ezine, Hubpages, sooperarticles, etc is great way to get quality backlink as well as traffic. These article directories not only provide a quality backlink but also send traffic to your website. If you publish excellent quality content, then it will surely attract the readers of the particular directory which eventually help you in getting traffic while backlink establishes your website authority.

Classified Submission:- There are several free classified posting sites like Craigslist, Kugli, MySpace, iMadespace, Vivastreet, etc., where you can submit content.

Document Sharing:- Google really like documents such as PPT, PDF & Infographics. Most of the web marketers often overlook platforms such as Slideshare, Scribd, Mediafire, YouTube etc. However, submission at such sites comes in the Best Off Page SEO Practices for 2019 as you get quality backlink. If you have the capacity to create high-quality images (and especially infographics), you should absolutely do so and submit images across image sharing websites.

Guest Posting:- If you haven’t started “Guest Posting”/ “Guest Blogging” then do it in 2019. Guest Posting is writing articles or blog posts for other websites. There are numerous websites that are allowing authentic and original posts on different niches. Submit Guest Post helps you gain backlink from high authority website that will eventually support your SEO effort. However, you need to find the niche related to your business.

To get started, you’ll need to follow a few steps:

· * Clearly identify your niche, and

· * Fill your blog with quality, industry-related posts

Video Sharing:- Sharing video is no more a secret. You must be aware of the fact that YouTube alone receives over 30 million visitors a day. So, if you have the capacity to produce videos then you should go for it. Start by simply including links in your channel and video descriptions. Include keywords and make sure your videos are high quality. Build your page with relevant videos and links to more in-depth content, and you’re likely to see a big return.

Question & Answers:- Quora has emerged as one of the greatest information sharing platform. Here, you can answer to questions which are related to your niche to get brand identity. You also get the chance to get backlink out of it. Yahoo answers, askville, etc are some platforms where you can place your link as resource in the answers to get great backlink.

Press Release:- You can generate high authority backlink by submitting press release on authority sites. Through Press Release, you can share information about new product launch or you can engage people with quotes and interviews. This activity will increase name recognition and expose you to a new audience.

Web 2.0 Submissions:- Submitting blogs on Web 2.0 Sites such as Medium, WordPress, Blogger, etc will provide you high authority backlink.

These are few activities that can help you in Off Page Optimization.

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