Benefits of Live Streaming And Setting Up A YouTube Live Stream

by Gautam Seth Virtual & Hybrid Event Platform Live streaming a video does not require much hassle in setting up. It is easy to use as well as accessible by people. The ability to make content live on the go is possible with live streaming and with the help of event webcasting services. Since the advent of this service, it has shown potential to be one of the staple components for an event.

Streaming events will produce a range of advantages for event producers as well as extra revenue opportunities, increasing sponsor exposure, and boosting interest to drive attendance for the brand’s next event. Whereas there are enterprise level solutions for live streaming that provide events full management of the streaming expertise as well as the design and available bandwidth the fact is that there are currently many social media live video options that are accessible through mobile devices and that is that the right selection for your events. People tend to use Facebook Live, Instagram Live, and periscope for broadcasting live experiences.

Using YouTube Live
This name does not need any introduction since it is widely known service in all corners of the world. YouTube has been a provider of a great video service for a long time and it would be weird if there would be no live webcasting solutions offered from the video giant. Therefore, Google came up with YouTube Live - an online video broadcasting service that is free as well. One of the best things about it is that it has an interface that is easy to use for users who wish to live stream the events, even via mobile and web camera.

Embedding YouTube Live is an easy task as well. A “share” buttonis needed to be clicked. Then the “Embed” button is pressed and HTML code of the live stream in pasted on the website.

To get started with YouTube’s live feature, it is required to have a YouTube channel for the brand and event. Once the account is up and running, live streaming can be enabled.

Step 1: While logged in to the YouTube Channel, enable live streaming at https://www.youtube.com/my_live_events

Step 2: Once enabled, there is a choice whether to start out streaming straightaway or schedule a live event.

It is suggested to schedule a live event prior to the event’s beginning. This allows for previewing the video, changing privacy settings, and setting up start and stop manually.

Don't be surprised when you see pop-up banner advertisements since the service is free. It is important to note that YouTube is very strict about copyrighted content and they have the legal rights to stop broadcasting of live stream by the live streaming and webcasting services if it is found to be using copyrighted content.

Legal Implications

One thing to remember is that whatever content to be broadcasted, it comes under legal implications. Therefore, for the content providers and event hosting people, it is important to know not to use copyrighted content or invade privacy and fall victim to infringement charges. That is why there are many things to consider before going live. There should be no use of copyrighted material and the proper rights need to be acquired for the venue.

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Created on Jan 1st 2018 23:37. Viewed 898 times.

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