3 Quick Tips You Already Know But Don't Use For Successful Webcasts

by Gautam Seth Virtual & Hybrid Event Platform We have dealt with the benefits of webcasting services –building a customer base, organizing academic and educational sessions, launching new products, social media campaigning, communicating with the audience, feedback and experience collection, music concerts, cultural events and programs etc.

Live webcasting services benefit businesses in innumerable ways. But, unfortunately, we fail to bring the best out of our webcasts. Be it reaching out to the audience or audiovisual connectivity and quality, log-in issues or poor engagement and management, these all can fail your webcast severely.

At Dreamcast, webcast service providers, we’ve interpreted ways by which brands and businesses can improve their live webcasting significantly. Webcasting services, when delivered after keeping the following in mind, can bring successful results-

Always Take A Follow-Up
This is the final practice brands and business must follow religiously after their webcast is over. We are bringing it up as the first argument here to stress its importance.

After you are done delivering your webcasting services, always remember to request for feedback from the audience and ask them for their experiences. These experiences and feedback can be requested by the webcast hashtag. The conversation about the webcast must go on post webcast windup as well. This lets the audience stay connected for updates about the next webcast or for giving their feedback or sticking around for giveaways, contest results, and rewards etc.

Arrange for post-webcast analysis and user-engagement. Determine what did your audience like the most about your webcast. Did the audience lose interest in between?

Follow-ups build a brand in a better way and equip them greatly for organizing their next webcast.


Things Can Fail, Always Have Backup
Things and people often fail last minute. Before going live for your webcast and delivering live webcasting services, be sure to double check your recording equipment, connections, recorders, cameras, and wiring.

You must have expert technical staff as a backup as well. They can ensure alternative measures in case things fail last minute. Flaky internet connection, adaptors, storage cards for cameras etc., always keep sufficient backup for everything. This way, your chances of a failed webcast nullify and you improve your webcasting services drastically. Hiring expert technicians here comes in very practical here for all technical issues and solutions.

Expand interactivity & Conversations
In live webcasting services, viewers can join from any location- their workplace, relaxing in their living room or sitting in a café. There are high chances of people being distracted by their cell phones, emails or a third person while the live webcast is going on. This is because people are watching the live webcast from their comfort zone/space. Here, it becomes a concern for the webcast host to gain full attention from the audience.

Organising interactive slides and sessions, hosting engaging contests and Q&A, indulging in conversations that require responses and comments can be ways to pull audience attention. Requesting the audience to tweet, share, comment or like about the webcast in return of goodies/giveaways here can also keep the audience engaged.

Keep introducing interactive content in between the webcast to retain audience attention. The bonus for the loyal attendees – you can reward them with prizes, vouchers, movie tickets etc.

As webcast service providers, we have explained 3 quick ways to strengthen your brand and business webcast. Share with us the ways in which you boost your live webcast service quality.

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Created on Oct 24th 2017 07:35. Viewed 504 times.

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