Benefits of Instagram Stories in Influencer Marketing

by Sara Alexandra Digital Marketing




In today’s day and age, social media influencers play a prominent role in defining culture and spreading awareness about different messages, trends, and products. For that reason, influencer marketing has become more valuable than ever. That being said, not all influencer marketing campaigns are created equal. Although paying influencers for feed post features is effective, here’s why Instagram Stories will take Digital Marketing Companies in Oxford strategy to the next level.

First, Why Instagram?

For anyone living under a rock, Instagram has skyrocketed to prominence among other social media platforms since its inception, boasting a rise from only 30 million active users upon purchase by Facebook in 2012 to a whopping 1 billion active monthly users.


It is second only to Facebook as the most engaged social media network, with over 60% of users logging in to the platform daily. Instagram has a rather young demographic reach, with 75% of users aged between 18 and 24 years old. This makes it an ideal platform for digital marketing targeted to a younger audience—in fact, 90% of users are younger than 35.

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To illustrate the scope of Instagram’s influence, an incredible 37% of all internet users in the U.S. have accounts on the platform. This presents an opportunity for social media marketing, with 80% of active users following at least one brand account. Most importantly, the rise of social media influencers with huge followings—in a wide variety of niches—presents an even more tantalizing opportunity to effectively reach the right audience for your product or service.


What Are Instagram Stories?

Instagram Stories, commonly referred to as “Insta Stories,” is a feature on the widely popular social media site where users can capture and post media in a slideshow format. Content is only available for 24 hours after the “posting time” but can be saved and labeled onto the user’s account.


The purpose of Stories, according to its creators, is for users to be able to share more of their lives with their friends and family. It allows for users to show more content without needing to Creative Digital Marketing Agency in Manchester their main page with posts. Instagram Stories allow for a more unedited posting strategy on the part of the influencer, making it an approachable content form for users to consume.

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About Sara Alexandra Senior   Digital Marketing

160 connections, 8 recommendations, 642 honor points.
Joined APSense since, December 30th, 2019, From London, United Kingdom.

Created on Jun 1st 2020 06:03. Viewed 176 times.


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