What are the Different Types of Instagram Influencer Marketing Campaigns?

Influencer marketing has become an essential part of digital marketing, especially social media marketing, and Instagram is no exception. It is a powerful marketing tool that helps raise brand awareness, establish a partnership, boost sales, and gain organic followers on Instagram. If you want to boost your business on Instagram, you must add influencer marketing to your strategy. In this article, we have compiled a list of 5 popular Instagram influencer marketing campaigns that may help you grow your follower base and drive sales.

1. Social Media Takeover – When influencer post content from your Instagram account for a set period of time, this agreement is known as social media takeover. It can be for a day or a week on some special occasions. It helps increase awareness, attract a new audience, and engage current followers. But, a few things should be kept in mind for a social media takeover, like choosing the right influencer and setting a smart plan that helps you achieve the set goal.    

2. Sponsored Social Media Content – In this type of campaign, brands share their guidelines, expectations, and theme with the influencer. According to that, influencers create engaging and classic sponsored posts for brands. When a brand posts promotional content, it may not attract many people; however, it actually works when influencers post sponsored social media content. Brands can offer a free product to influencers in exchange for the post along with the payment. 

3. Gifts, Unboxing, and Reviews – When a brand sends products to influencers for free, it is known as a gift. In return, influencers may post unboxing or review videos on their Instagram account, which is known as product seeding. It is a great way to increase Instagram followers organically and create a long-lasting relationship with influencers.

4. Discount Codes and Pre-Release – If you want to create excitement among your followers to release your new product or service, then pre-release campaigns are excellent. Another tactic is to offer premium codes for shopping. When an influencer shares the discount code, his/ her followers may take action and purchase the product. 

5. Giveaways and Contests – A popular influencer marketing strategy that guarantees likes, comments, shares, and followers. Potential customers see it as a golden chance to win products and services for free. However, this strategy has a drawback, like many followers are there only for the prize, not your brand and product. So, there may be a decline in followers after the contest. 

Conclusion