Beacons, Big Data and more - 2016 IoT Predictions

Consider the bare facts.

Mobile needs to be at the center of your business, and probably deserves the lion’s share of your investment both in terms of time and money. But of course that’s easy to say and harder to do. We sometimes forget that the smartphone is less than 10 years old. For too many marketers, it is hard enough to keep up, never mind take a leading role in the move to mobile.

 

Consider the bare facts.

Over 7 Billion smart devices in the world.

A global mobile commerce market of over $75 Billion

More Internet Traffic carried by mobile apps than mobile internet and desktop combined

A typical user who checks that device 152 Times A Day.

So here are few IoT-related predictions for 2016, in no particular order, with the source of each prediction at the end.

• Data-driven local ad sales become the new normal. (BIA/Kelsey)
• Beacon technology will be implemented across nearly all retail, CPG and entertainment segments, basically anywhere there are goods being purchased, where loyalty can be rewarded and where the local experience can be augmented via mobile engagement. (Mobiquity Networks)
• Suppliers of all kinds will tout platforms and many users will scratch their heads, since there are so many different platforms, which will get more confusing before sorting itself out. (ARC Advisory Group)
• The fashion industry will lead the way into bringing wearables more prevalently into our day-to-day lives. (Ambarish Mitra, Blippar)

• In-store, the use of beacons will expand beyond deals and offers to include efforts to improve customer service and loyalty. (Mobiquity Networks)
• Mobile payments and beacons face a moment of truth. (BIA/Kelsey)
• Beacon technology will be used as much for counting, identifying and segmenting audiences as for pushing mobile ad campaigns. (Mobiquity Networks)
• The increased use of sensors across various industries leads to a tsunami of data driving massive developments in big data. (Frost & Sullivan)

 

About SWIVIO

SWIVIO helps businesses enrich their customers experience by delivering relevant mobile Ads based on context, proximity, location and business type. Unlike many existing GPS based systems, SWIVIO uses latest iBeacon & BLE technology, which is more location accurate. It helps businesses to increase revenues, branding and customer loyalty.
www.swivio.com