Basic SEO Tips For Startups

by Mike Sanford Business Owner

Implementing SEO on your new startup site can help establish its place online among its competitors from the very start. Here are a few tips to help you with search engine optimization and what aspects to focus on.

When building your startup, it’s understandable that you have other aspects of the business to focus on with SEO not really being one of them. With the huge list of tasks to complete, it’s really easy to feel lost.

· Getting SEO done early to your site can help with the following:

· Build-up your sites authority
· Reach people searching for your products or services
· Gain more traffic and spread brand awareness
· Help with content engagement

With these easy SEO tips, you can help build your online presence and generate more organic interest in your business by improving your online presence.

Keyword research

Researching the right set of keywords that pertain to your business can help you identify new opportunities for your content. Combining the right set of audience and content optimized for the products or service that you offer can help you show up higher in Google searches.

Start off with typing a general keyword related to your business and create a list of ideal keywords that you’d like to target. You can use Google Keyword Planner to find these keywords. It’s free and pretty easy to use. Keep in mind that the shorter the popular the keywords are, the harder it will be to rank for. For example, if your business is related to dog food, ranking for the term “dog food” will not happen anytime soon.

One trick that the best local agency does to help convert searchers to customers is to target long-tail keywords and buyer intent keywords. Buyer intent keywords contain words such as “best” or “review”. These are usually easier to rank for and can help convert searchers into customers.

Analyze Your On-Page Content

One of the most important steps for optimizing your new startup website is to analyzing your existing content. If you have a lot of copy and blog posts on your website, you’re going to want to make sure that it’s highly optimized so that Google knows exactly what it is about. You are going to want to optimize these aspects of your on-page content:

· Page Title
· Page URL
· Meta Description
· H tags
· Content

If you’re creating a new blog post or optimizing a current page, you are going to want to include your best keywords in the page title, Meta description, and URL if possible. If you are using Wordpress as your content management system, installing the Yoast SEO plug-in can help you accomplish these tasks easier. These three factors are the first thing Google will see when it starts to crawl your site and their bots will know exactly what your content is about.

Sprinkle different variations of your keyword throughout your content but be sure to make it look natural. You want your readers to read your content naturally and not just a bunch of keywords throughout your site. Be sure to include H1, H2, and H3 tags to highlight anything important that you want to point out to your readers.

Backlinks and Influencers

One of the best things you can do for your SEO and over-all business growth is to gain exposure from external sources. Getting high-quality backlinks from big authority sites will be the biggest factor in exposure and rankings. As a start-up, growth is important and this can be attained by involving your business with public relations and industry influencers.

Building relationships with the right people in your industry through public relations can help increase the reach and exposure of your startup drastically. Knowing your target audience and additional exposure from these relationships can also bring powerful backlinks from major publications as you are mentioned. These powerful backlinks will not only bring more traffic to your site, it will build up your website’s authority and help you rank for your targeted keywords. Backlinks are still one of Google’s top ranking factors and is a very important part of your SEO strategy.

Overview

Understanding the power of SEO and how it can help your startup grow is vital especially at the beginning stages of your business. Even though you don’t have to practice every aspect of SEO for your site, following these easy steps can help jump start the process as you focus on growing exposure and customers.