Avoid Being an “Over-Poster” on Instagram

A business looking to build a following on social media, have to navigate a fine line between promoting their brand and annoying users. As a result, it is usually best to hire marketing agencies for these services and avoid a PR problem.

Instagram is one of the best sites to use for generating followers while promoting your brand. Unlike other social media outlets such as Twitter, where several posts a day might be appropriate, “You need to post often enough to keep your followers’ attention but not so often that they feel spammed and block you,” writes Forbes.

Once or Twice is Nice

Marketing agencies recognize the benefits of social media for generating followers and creating engagement with users. Nonetheless, the professionals also know when to “dial back” their efforts.

In general, Forbes notes that most brands can get away with posting once or twice during the day without overwhelming users. However, if you’re following is substantial or you’ve conditioned them to a large number of posts per day since the beginning you may need to “up the ante.” 

“If there’s a compelling reason not to post as often as you possibly can, it’s that once you start, you have to keep it up. Accounts that abruptly decrease their post frequency lose followers quickly,” says Forbes.

Focus on Quality and Timing

Marketing agencies also know that more does not always mean better. If you’re posting several times throughout the day but you’re not posting something beneficial, educational or informational for your audience you’re not doing your brand any favors.

Business 2 Community – an open online community for business professionals to network and share intelligence – suggests focusing on quality over quantity and timing of posts when using Instagram. For instance, the site says when Pabst Blue Ribbon posts a picture of an ice cold beer at 4:30, it earns more “double taps” than if it was to post it earlier in the day. Fewer, quality posts with the right timing will lead to the best results. 

Nicole Donaldson writes for Fusion 360, an SEO and content marketing agency. She writes for many other clients as well. Follow on Twitter