Authentic Ways to Communicate with the Clients During Coronavirus

While more than half the population are locked inside their homes, online presence and communication have become too important to keep the business visible. In fact, an online presence is ideal to interact with business partners. At any time, the business partners will want to know how the ways you are responding to the COVID-19 attacks. You could have to implement the additional hygiene procedures. Even you could have to start new operating hours. There is no possibility of visiting physical locations.

You have to bear in mind that the same topic is rambling in everyone’s mind notwithstanding the fact, they are trying to deny it.  They find the space for keeping their customers informed and supporter during the turbulent times. 

Only when you speak on the main ways, then will only the business respond. Every important message has to be sent straight away. Make sure to ask yourself, how can you bring value to someone right away. Dealing with lockdowns and uncertainties is really tough, yet value can be added to normalcy. The value lies in easy online shopping, providing health tips from related businesses, and in knowing that the service provider is active. Despite the kind of business, you have to use the voice online to reassure your customers and help them to keep up their trust in the business brand.

Let us look at the digital channel which helps to effectively communicate with the customers during the Coronavirus pandemic.

 

Local presence is of high importance at present times since several workplaces have now chosen to work from home while people are spending their weekends in self-isolation. In fact, this is the perfect time to set up a local business presence. 

A free tool known as Google My Business helps set up the business profiles, which will appear in the local search results to solve out the queries, which include “near me”, or regarding a particular suburb. Check in the feature when you already have it in place. Ensure the details are all accurate. The COVID-19 info sheet released by Google helps the affected businesses to keep their profiles updated which includes adding an option for listing your business as "temporarily unavailable".  

The self-isolation and social distancing guidelines state that businesses are often changing - social media is one of the effective and fastest ways to keep the customers updated. Social media is an apt place to maintain brand presence. For instance, the gyms are all closed for the time still they provide valuable tips to the members through the workout tips on the social media platforms. The restaurants and cafes share attractive photos to let people know they can order online. 

There is no need to stress only on COVID-19. On social media, the brands are fun-filled.  Just send the crisis message once and then turn to post the normal stuff. Social ads help to target a more new audience. On the other hand, organic posting helps to retain the existing ones. During this time, share more information and photos related to your business brand personality. Highlight the advantages of your products and services. Even you can share some helpful advice at these hard times.

After social media, your website is an accessible place for sharing the continuing factors with the customers. The messaging section on the home page is the ideal to keep the posts on top. A banner, popup, or FAQ page regarding COVID 19 will help the customers receive the answers to their questions. Considering the websites at the present times is highly critical.  Make sure it is fully optimized for customer engagement. The simple matters like contact forms, navigation menus, about us page, and existing service pages make a lot of difference in retaining the users’ time spent on the websites.  

Make full use of the downtime and convert it to your advantage. When everything will become normal, then your business will be ready to keep the customers engaged. 

Send the emails directly to your customer base, that is you need not question whether they have received the message. Emails help to keep them updated. Note that emails can be sent to anyone. Keep your database filled with active subscribers and existing customers. While the customers have permitted you as they have used your services earlier, the active subscribers opt in to engage in communications. Send clear emails with business contact details along with the option to unsubscribe. Keeping these criteria ready, you are well prepared to make a start. Organize the email in such a way that it addresses the coronavirus response but make sure to follow the cautionary steps. Keep it brief and do not address anything where you hold no authority. Send the emails related to non-crisis like the offers and discounts you are providing. Never send any purposeless emails to remind the people of your existence. 

Although the lockdown due to COVID-19 has prevented mass move out, yet there are no restrictions on digital communications. Social media and websites and telephonic conversions are just praiseworthy to keep the customers engaged. All that you have to know is the process to keep the customers engaged through communication. 

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