Audi and Other Corporations try Vertical Video Advertising

The current state of advertising is largely based around smartphones and other mobile devices. Web-savvy companies in Utah and across the nation understand that the vast majority of their consumers’ eyes are glued to the glowing screens in palms of their hands on a daily basis, and compensate with their advertising efforts. 

Since the introduction of the vertical smartphone, videos have been in wide format, requiring the user to rotate their phone horizontally to view in a full screen setting. This has been the norm for all entertainment and commercial video production content for years. But failure to format advertisements for mobile accessibility is like ignoring the most prominent demographic of the digital age.  

Dominant social media platforms like Snapchat, Meerkat and Periscope have pioneered the idea of vertical video production for mobile devices. Many specialists in Utah and across the globe have previously written vertical videos off as unprofessional and tacky, but these services have proven to be successful with the innovative format. 

Snapchat suggests that vertical video ads have up to nine times more completed views than horizontal video ads. This is due to the fact that the entire service is based around a vertical viewing experience, and it would seem completely unnatural to have to rotate the phone to view a wide-format advertisement. 

On July 8, Audi debuted its latest vertical video ad campaign by Celtra Inc., a leading creative platform for display advertising. Celtra Inc. is responsible for creating the short-form vertical video format for companies to use on mobile sites and social media outlets. Additionally, they are leading the charge for reactive video production—or videos which play automatically as the user scrolls through the site.

Veteran video makers in Utah and nationwide need to swallow their pride and come to terms with the fact that this is the new mobile format. This does not mean movies and TV shows should be viewed this way, but social media, news and advertisements just make sense from a consumer’s perspective to be viewed vertically. 

Though the digital video landscape continues to change, those who enlist the right assistance will find that the transition is not as difficult as they may think. For more information on video production and help with your company’s online video content, contact a specialist in Utah or a location near you to improve your mobile presence today. 

Broc Waring writes for Fusion 360, an SEO and content marketing agency. He writes for many other clients as well.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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