An Analysis of China 's Umbrella Market

From the 90s of last century, China's umbrella industry rely on the rapid rise of cheap labor, and gradually formed a Zhejiang, Fujian, Shandong, Guangdong and other major production base, becoming the world's first umbrella kingdom At present, China's umbrella exports  80% of the global total amount, in 2007, China's exported of finished products reached 1.264 billion US dollars, exports reached 913 million. In the past three years, the export volume of Chinese finished umbrellas has grown at an average annual growth rate of 5.9%, and the average annual growth rate of export value has reached 17.46%.

In recent years, by the level of consumption and consumption habits, ordinary sunny umbrella in Europe and the United States and other developed countries have entered the fast moving consumer goods industry: high-end women's umbrellas, functional umbrellas by the international fashion trends and become a part of fashion; In the outdoor dining, seaside, scenic areas and other large use of outdoor umbrella, often also use a year, the second year will be due to store renovation and umbrella aging and constantly updated.

At the same time, because the umbrella industry is still a typical labor-intensive industries, relatively low labor costs in China, manufacturing costs greatly reduced. In the impact of affordable Chinese umbrella, Europe and the United States and other countries of the national umbrella enterprises gradually lose production advantage, frequently retreated.

At present, China's domestic umbrella industry, the status quo, although China's existing umbrella enterprises more than 2000, but the output value of more than 5 million yuan in the size of the enterprise only more than 200, only 100 million yuan only 31. Among them, the industry's top four companies accounted for only about 10% of the domestic market share, industry concentration is not high, the industry called the birth of a strong brand.

More than 70% of the world's umbrella produced by the mainland manufacturing output, Taiwan, accounting for only three percent, if the amount of comparison, Taiwan is the upper hand, up to Qi Cheng, which shows the mainland system of lower prices of the umbrella line, Taiwan is attacking the pyramid in the high Price market.

Taiwan's umbrella industry, although the production base outside the mainland, but the technology is still the world's leading position, is not inferior, innovation and research and development is Taiwan's umbrella industry can still survive the law of survival.

Jinjiang City gathered the largest domestic umbrella accessories and raw and auxiliary materials production cluster, the annual output and exports accounted for 1/3 of the country.

In 2006, the production of umbrella in Fujian Province has been the first in the country for three consecutive years. Which in 2006 the province's umbrella production reached 463 million, an increase of 41.1%, accounting for 62% of the total output.

Foreign umbrella market 60% to 70% is made in China, but now most of the sales control in the hands of foreign investors.

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