All About Traditional Marketing and Whether It Is Right for Your Business

The internet changed the face of marketing as more and more business owners rely on digital marketing campaigns to promote their enterprises. Print media advertising and other traditional forms of marketing have taken a back seat to the new digital platforms, but that does not mean that they have become obsolete. Traditional marketing is still very effective and is worth incorporating into a larger advertising campaign.

More on Traditional Marketing

Traditional marketing can be classified into telephone, broadcast, print and direct mail campaigns.

Telephone marketing, more commonly known today as telemarketing involves delivering sales and business messages through the phone. The intention is to convince potential clients to make a purchase. Although, controversial, telemarketing can be very effective if done properly without the use of overly aggressive sales techniques.

Broadcast marketing mainly relies on radio and television advertising. These forms of mass media marketing have great potential to portray the business message to a large audience. A more targeted campaign can help to get the message to relevant listeners or viewers.

Direct mail marketing generally uses print materials including letters, brochures, postcards and fliers. These are sent through the mail in the hope of attracting new clients to a business.

Lastly, print marketing is still commonly used, and is the oldest type of traditional marketing. This type of marketing has been used as far back as in ancient Egypt where sales messages were depicted on papyrus wall posters. The most common type of print advertising in modern times includes advertisements in newsletters, magazines and newspapers among other types of distributed print materials.

Who Still Uses Traditional Marketing?

Most successful businesses today use one form of traditional advertising or another. The difference today compared to a decade ago for example is that traditional advertising is combined with internet marketing to form a cohesive, larger marketing campaign.

In a nutshell, traditional advertising is still very effective and is successfully used by small, medium-sized and large businesses and corporations. The best way to determine an effective marketing strategy is to work with a reputable marketing company. Such a company can offer expert advice on which specific method or methods can be incorporated into your overall campaign. In addition to this, the company can successfully implement the strategy for the best chance of success. Even small businesses with limited marketing budgets can still benefit from some of the traditional marketing methods including print advertising and direct mail.