Articles

Aim These 11 Linkedin and Twitter Marketing Tools for Funneling Sales Leads

by Soumya Roy Founder, CEO

LinkedIn has a community of 550+ million professionals on their platform and over 320 million people use Twitter every month. So, you can see how powerful these two platforms are for marketers to leverage the true power of social media.

A majority of users visit the LinkedIn platform with a business-focused mindset and follow Twitter to frequently engage with the brands they are interested in. This makes these two the leading platforms to generate leads, drive website traffic, and manage marketing campaigns successfully. But for many marketers, it becomes difficult to get it right.

Thankfully, there are numerous LinkedIn and Twitter marketing tools available that can help you increase your user engagement and enhance your marketing campaigns.

Let’s explore 11 of the best LinkedIn and Twitter marketing tools that we used for many of our SEO courses’ marketing and achieved jaw-dropping results. Exploring these tool to the fullest will certainly drive better results from your marketing efforts.

LinkedIn Sales Navigator

If you desire to use LinkedIn to enhance your performance regarding sales and leads then LinkedIn Sales Navigator is a great place to start. It is an advanced sales tool that assists individuals, organizations and sales team to build and nurture customer relationships on the network.

With LinkedIn Sales Navigator, you can reach the right customers by using the search and filter features. It also provides actionable insights that make things easier for a deeper understanding of leads and prospects.

Features:

  • Find the most relevant prospects with Advanced Lead & Company Search.
  • Lead Recommendations to quickly discover the right people at your target accounts.
  • Automatically save the leads and accounts to CRM in a single click.
  • Get relevant real-time sales updates on your accounts and leads.
  • Organize your leads and accounts with tags.
  • View the expanded list of people who have viewed your profile in the last 3 months.
  • Reach over 500 million members on LinkedIn via InMail Messages.


LinkedIn Plugins

If you want to add helpful LinkedIn functionality to your website then LinkedIn Plugins can be the best fit for you. Many people don’t consider these plugins as a direct way to impact sales. But, these can work as indirect sales tools to provide your audience with more information that boosts your social selling.

Here is a list of the plugins that you can use:

  • Share
  • Follow Company
  • Company Profile
  • Member Profile
  • Alumni Tool
  • Company Insider
  • LinkedIn AutoFill
  • Jobs and Job Titles


Crystal

Crystal actually works as a contact analyzer and gives you insights about the personality that a particular LinkedIn user has.  The way you communicate with someone, the words you use and how you put your message affects their initial perception of you. Crystal tells you how to write an email or how to create a message that engages them in a way that they expect from you.

Features:

  • See anyone’s personality from their online profile.
  • Get data-driven insights on exactly how you should approach your prospect.
  • Get personality-based advice for any email, meeting, or phone call.
  • Apart from LinkedIn, Crystal integrates with top sales and CRM marketing platforms such as Salesforce, HubSpot, etc.
  • Sign-up and create your profile on Crystal for free and communicate with your friends and co-workers effectively.


SalesLoft Prospector

SalesLoft is one of the leading sales engagement platforms that help you to build stronger relationships, have better insight about your customer needs, and generate more revenue. It leverages industry-leading innovation that let your sales team provide greater value and earn customers for life.

Prospector offers a Chrome Extension that allows you to build prospecting lists quickly from LinkedIn. It automatically fetches each lead’s details and gives you their relevant contact information like phone number and email address.

Features:

  • Get a deeper understanding of what your customers need.
  • Engage authentically, ensuring meaningful sales interactions.
  • Gain useful insights from customizable metrics and train your team in real time.
  • Measure sales effectiveness and gain a deep understanding of frequently changing customer priorities.


Guru

Guru is an AI-based networking tool that helps you work faster and smarter whether prospecting on LinkedIn or working in Salesforce. As you view user or company profiles in LinkedIn, Guru looks at information such as the prospects industry, job title, work history, etc. Based on the knowledge stored in Guru it tells you about:

  • Current customers that are similar to this prospect
  • Current customers where the prospect worked in the past
  • Guidance on messaging  based on the job title of the prospect
  • Sales assets relevant to the prospect’s industry


eLinkPro

eLinkPro is one of the most popular LinkedIn sales tools. eLink attracts and connects sales prospects to your LinkedIn account, starting the top of the sales funnels. It turns your LinkedIn profile into a sales magnet by professionally increasing your network and successfully drives your online influence.

It is a perfect companion for users of Sales Navigator for Gmail, LinkedIn Sales Navigator, LinkedIn Recruiter, LinkedIn Sales Force, LinkedIn Hubspot, and LinkedIn CRM Social Selling.

Features:

  • Input the keywords that are relevant to your business into eLink pro, and it will automatically search for the right matches for you.
  • It processes the profiles of your potential prospects in bulk.
  • Multi-Account Management.
  • Automated Publishing.
  • Conversion Tracking.


Audiense

Audiense Connect is a powerful tool that can help you manage your Twitter accounts. You can use this tool to understand and identify your audience and increase user engagement. It allows you to create your own custom chatbot to engage with followers and potential customers using Twitter DM (direct message) system.

You can discover new followers, follow them back, or unfollow potential spammers. You can also gain insights about your audience such as their location, the language they use, and their recent Twitter activities.

Features:

  • Uncover Twitter Followers key information
  • Find new followers and target specific users
  • Individual Tweet analysis
  • Discover the best time to Tweet
  • Tag and attach notes to followers
  • Monitor Hashtags, Keywords and URLs
  • Tweet Analytics reports
  • Identify Twitter influencers


RiteTag

RiteTag is a hashtags finding and tracking tool. It gives you instant hashtag suggestions for images and texts on both desktop and mobile devices. With the handy Chrome extension, you can highlight text or right-click an image and instantly get hashtag suggestions for it. You can create a group of hashtags to compare them on RiteTag based on real-time hashtag engagement.

Features:

  • Get hashtag suggestions for text or a word on any site and on mobile.
  • Get hashtag suggestions for any image.
  • Group hashtags to compare them on RiteTag and quickly add to posts.
  • Apart from Twitter, it integrates with various social profiles such as Instagram, Facebook, Hubspot, Pinterest, Hootsuite, etc.


Followerwonk

Followerwonk is a Twitter analytics tool that allows you to gather and analyze information on Twitter. It helps you to determine trends and expand your audience reach, increase follower base, and forward business goals.

With Followerwonk, you can identify and engage brand influencers in your specific niche, build relationships with them and effectively optimize brand campaigns by matching activities that attract and engage followers.

Features:

  • View social authority rankings
  • See followers and their locations
  • Maximize Tweet timings
  • Know when followers are active


TweetDeck

TweetDeck is one of the most powerful and free tools that help you to tweet like a professional. It allows you to manage multiple Twitter accounts from one place. It is a reliable tool for businesses that are looking for real-time tracking, organizing, and engagement capabilities on Twitter.

TweetDeck is widely used by individuals, organizations and large corporations to manage and organize an unlimited number of Twitter accounts and monitor hundreds of Twitter searches, Twitter lists, hashtags and more.

Features:

  • Schedule Tweets
  • Support for Twitter lists
  • Monitoring tools
  • Notification alerts
  • Auto-Updated lists


SocialOomph

SocialOomph contains loads of advanced features for automating a wide range of tasks across social media sites. The app has capabilities to manage your activities on Facebook, Twitter, LinkedIn, and other social media platforms.

You can easily schedule updates and monitor your social media activity and it enables you to track keywords, hashtags, mentions, and retweets.

Features:

  • Scheduling of tweets
  • Scheduling update & status
  • Auto-DM & follow-back
  • Scheduling sharing
  • Automated removal of updates
  • Upload tweets in groups
  • New followers monitoring


Conclusion:

The right set of tools help you engage with your followers in a better way. So, use the list of above mentioned LinkedIn and Twitter marketing tools to market your brand the right way and generate quality leads and drive sales. In case, you want to learn more about these tools in details, you can join our Digital Marketing course in Kolkata (classroom or online). We will help you learning and exploring these social media marketing tools to their fullest and reaching your marketing goals.

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About Soumya Roy Innovator   Founder, CEO

16 connections, 2 recommendations, 55 honor points.
Joined APSense since, July 12th, 2016, From Kolkata, India.

Created on Jun 19th 2019 01:54. Viewed 326 times.

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