Address Validation –Solving Key Data Issues

by Shawn Deny Internet Marketing Manager

As technologies multiply the rate of big data,ecommerce businesses are facing key challenges in data analytics. Owing tomore and more complex data models, sophisticated data strategies, and multifaceted systems, validating address data hasbecoming paramount to support effectiveand accurate analytics and ensure regulatory compliance.A robust address validation system mayprovidecompanies with new and powerful stream of intelligence to improve existing processes and ensure continued success in the long run.

Apart from this, there are multitude of advantages that address validation process can offer. In order to help you understand the significance of an address validation system, here isa look at problems that your business may be vulnerable to in the absence of the program.

Missing Information

Lack of address validation may lead to missing data which is a common problem in large datasets. Missing data may arise due to human errors or system issues resulting in analytical problems. For example, mismatched entries of customer record may make it hard for sales analysts to analyze customer response to devise strategies for future growth.

Data Inconsistency

With no address validation system in place, your database may become inconsistent and unreliable. Documents containing factsinconsistent with other recordsabout the same topicand in the same dataset may make the system sloppy and ineffective to be used for business decisions.

Lack of Needed Details

Inappropriate validation of address may deprive the organization of information necessary to make decisions. Most statistical procedures usually eliminate entire cases whenever they encounter missing or invalid data in any variable included in the analysis. For example, in an ecommerce business, a statistical analysis to predict salesbased on age and educational backgroundmay ignore all cases if any of these variables has an invalid response. This way, even a very small percentage of inaccurate data may drastically affect results, when analyzed in totality.

Poor Documentation Practices

Invalid data may cause doubts, leading to poor documentation practices. Businesses that rely on manual addressvalidation may give rise to discrepancies, which may hamper tactical and strategic decisions.

Address ValidationAutomation is the Best Solution

In order to avoid data validation issues, it is essential for companies to put in place an automated address validation system so as to deal with large sets ofcustomer datain an efficient and effective manner. Automated address system may capture and validate local addresses in real time to ensure that your system is updated and accurate all the time.Using the system, not only can you improve your day-to-day operations and processes, but also have a drastic impact on the long term growth and success of your ecommerce business postal address validation.

To get a reliable address validation tool, contact DataToolsthat offers all kinds ofspecializedaddress management tools to help you make the most of your direct mail marketing efforts. For more details, contact them online or call them at