A Beginners Guide To Linesheets

Ever come across a marketing piece that just has loads and loads of text? It’s not appealing and leaves you feeling like you want the author to just get to the point. If only you could come across a piece that lays out the most important details and most pertinent information to making a buying decision. Something that is easy to read and creative at the same time. Welcome to the world of linesheets.

 

What Is A Linesheet? 

Putting all your information together in one place has never been so easy thanks to linesheets. Simply put, a linesheet is a sales tool created to communicate necessary information about your product to potential buyers. Unlike catalogs or product portfolios, your linesheet should provide an easy, to-the-point reference for a buyer looking to place an order.

 

What’s Included In A Linesheet?

The basic rule of thumb when it comes to linesheets is less is more. You want your linesheet to include the most important information about your product but remember the point of a linesheet is to get the information across quickly in the most professional and creative way possible. 

 

Linesheets should include professional high quality photos of your product along with the most pertinent information including:

• Product Name
• Description
• SKU Number (If applicable)
• Wholesale Price
• Retail Price
• Product Variants (colors/sizes)

 

The last part of your linesheet should include your buying information so your potential customers know how to place orders. This should include:

• Payment Information (acceptable forms of payment)
• Shipping Information (shipping options & pricing)
• Contact Information (website, email, phone number, mailing address)

 

Ways To Use Your Linesheet

Like any marketing piece a linesheet can only be effective when used properly. The beauty of a linesheet is that unlike catalogs or sales binders they are cost effective to print and because they are typically only one page or at the most two pages they are convenient to use. Linesheets can be used for a variety of purposes including:

• Email Campaigns-Use your digital linesheet PDF to send out to your email database or potential customer list. You might even want to reach out to a list broker to look into buying a digital marketing leads list. 
• Direct Mail Campaign-Yes direct sales campaigns can still be an effective form of marketing especially when followed up with a telemarketing campaign. Handwrite your prospects name on the envelope to catch their attention. Perhaps along with your linesheet you might even want to think about offering a special offer to generate even more results. 
• Trade Shows-One of the greatest benefits a linesheet can offer is being able to hand them out at trade shows and sales seminars. Not only are they convenient but when created properly then can make you stand out and set you apart from your competitors.
• Door To Door Campaigns-Linesheets make for great leave behinds for your sales team to use in door to door marketing campaigns. Make sure to always have a stack with you in your car and always get your potential customer’s business card so you can follow up. 

 

Getting The Most Out Of Your Linesheet 

The best linesheets are the ones that are the most precise and have the highest quality of images. You want to make sure that you stand out and really catch your buyer’s attention. Make sure you proofread your copy multiple times and it never hurts to get a second set of eyes to review before going to print.

 

Remember one of the key benefits of a linesheet is that it can often lead to a quick sale so make sure to only include the most important details of your products as outlined in this guide. Make sure to take full advantage of all the different ways to use your linesheet and most importantly have fun while creating it.