3 PPC Remarketing Strategies That Work

Most businesses recognise that visitors rarely make a purchase during their first website visit, which is why retargeting strategies are so effective. Remarketing helps you reconnect with potential and existing buyers who have already shown interest, reminding them that your products or services are just a few clicks away.

The goal of remarketing is to re-engage past visitors and encourage them to complete a purchase during their next visit. It also helps turn past customers into loyal, repeat buyers. That said, this article explores proven remarketing strategies that a trusted Google AdWords agency in Sydney implements in its campaigns.

3 Effective Remarketing Strategies for Ads Campaign

Here are three strategies that a reliable Google Advertising agency in Sydney uses to effectively remarket your product or service:

Dynamic Product Remarketing

Dynamic product remarketing is one of the most effective ways a Google AdWords agency in Sydney uses to re-engage your customers. It works by displaying ads featuring the exact products a user has viewed on your website.

For example, if a customer browses for a pair of white sneakers but doesn’t make a purchase, they’ll later encounter ads featuring the same pair of shoes. These ads are often found while scrolling through social media or reading online news. 

This personalised approach also taps into the customer’s purchase intent by reminding them of what initially caught their attention. Aside from remarketing, Google AdWords agencies in Sydney also recommend this strategy to reduce cart abandonment rates.

Customer List Remarketing

Businesses recognise that the best customers are repeat buyers, which is why remarketing is also effective for individuals who already know and trust their brand. As such, customer list remarketing lets you target previous shoppers using information collected with consent. This method enables a reliable AdWords agency in Sydney to segment audiences based on user behaviour.

For instance, you’re a clothing store owner who wants to run a Google Shopping Ads campaign to boost sales. A Google Ads company would recommend categorising your customers based on their activity. This is because a frequent shopper might see remarketing ads offering exclusive discounts, while inactive customers might see a limited-time promotion.

Cross-Channel Remarketing

Consumers constantly switch between platforms and devices. One user might browse your site on mobile, then move to their computer to browse other platforms. That's why a reliable AdWords agency in Sydney implements cross-channel remarketing to ensure your brand stays visible across all these touchpoints. This strategy also reinforces awareness and trust until the customer is ready to buy your product or service.

For example, a customer browses your electronics store website, views a smartphone listing, but doesn’t proceed with the purchase. Later, while watching tech reviews, they see an ad from your store featuring the same smartphone with a promoted discount. Ultimately, cross-channel remarketing works by reminding customers of the product that caught their attention.

Convert Existing and Potential Customers with PPC Land

An experienced Google Ads agency utilises remarketing to re-engage past visitors who have expressed interest. It is also used to retarget previous shoppers, both active and inactive, to encourage them to buy your products or services. That said, combining dynamic products, customer lists, and cross-channel strategies enables your business to reconnect with customers at every stage of the buyer’s journey.

PPC Land is a top AdWords agency in Sydney that can help your business remarket your products through Google Shopping Ads with GA4 tracking. Our team of experts also utilises a dedicated monitoring platform to increase your sales by placing your products in front of your target customers more frequently. For more information, get in touch with us today!

Frequently Asked Questions (FAQs)

Here are answers to common questions about remarketing through Google Ads:

What is remarketing in Google Ads?

Remarketing is a strategic campaign that targets users who previously engaged with your site by showing tailored Google Ads. It reminds customers to return and complete their purchases, thereby reducing the cart abandonment rate.

What is the purpose of remarketing in Google Ads?

The main purpose of remarketing is to re-engage visitors who didn’t convert the first time. By staying visible, your business can increase brand recall, boost conversions, and make better use of your existing ad spend.