Why You Need to Humanize Your AI Content
It is no longer a secret that artificial intelligence (AI) has made creating content so easy. AI generators can churn out large quantities of text from a blog to marketing in a matter of seconds. This is an important breakthrough for digital marketers in many ways but also comes with the single most important pitfall; cold, emotionless, and unfeeling content! That is why humanizing your AI generated content is a necessary and non-negotiable task.
Content that is humanized wins because the people want to hear stories, experience first-hand, and see experiences through real voices. Readers don’t spend much time with robotic and unoriginal content, and it is unlikely that it will work for your brand, whether you are a business or an individual. Edit and optimize the content written by the AI by including some of your favorite words that show your personality, empathy, and an understanding of your audience’s culture.
Search engines also love humanized content. Search engines like Google and Bing will penalize or down-rank content that does not show signs of expertise, originality, and value. If the content that the AI churned out looks like a mindless summary or run-on sentences, it will not perform as it should. A human-curated Google search result page will use some of their writing experiences, real examples, and apply a natural tone. Search engines and algorithms will most likely penalize content that does not show any trace of human origin.
Humanizing also helps in protecting your brand’s voice. Everyone has a voice; some businesses and individuals are funny, some serious, others informative, and so on. Without supervision, an AI will not take this into consideration, and the results will sound generic or, worse, off-brand. A human layer will help mediate this pitfall by providing checks and balance by ensuring the content shows emotional and tone consistency.
AI is a useful assistant but should not be made to replace humans altogether. The results will only work out if people use AI to cut down on their time in research and drafting and add a little humanity and empathy to the content. This is why humanizing your AI-generated content is not only a good idea; it is also an absolute necessity in a time where authenticity is the most sought-after trait.
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