5 Types of Restaurant Online Ordering Systems

System Type 1: Third-Party Delivery Apps

Third-party delivery apps are the most common entry point into online food sales.

Platforms such as Uber Eats, DoorDash, Grubhub, Zomato, and Swiggy offer instant visibility to a large pool of hungry customers. Restaurants can get started within days and don’t need to handle marketing or technical setup. The app takes care of logistics, payments, and delivery — making it easy for beginners.

The downside is the cost. These platforms charge commissions that can reach 20–35% per order. Over time, that can heavily impact profits. You also lose control over customer relationships since the app owns the data and loyalty. Customers associate their experience with the app, not your brand.

Takeaway: Third-party apps are great for fast exposure but costly for long-term growth. Use them strategically while building your direct ordering channels.

System Type 2: Website Builders or CMS with Built-In Ordering

A website with built-in ordering features helps you sell directly to customers — without a middleman.

Tools like Wix Restaurants, Squarespace, and WordPress plugins allow you to design your website, upload your menu, and start taking orders quickly. You maintain full control over branding, visuals, and user experience. These systems often include payment gateways and basic analytics, helping you understand what customers love most.

However, they have limits. Most CMS-based systems lack advanced features such as inventory tracking, loyalty programs, or delivery management. As orders grow, manual work may increase. Some tools also need technical skills to set up or customize fully.

Takeaway: A website with a built-in food ordering system is perfect for small restaurants that want full brand control without high costs or commissions.

 System Type 3: POS-Integrated Ordering Systems

POS-integrated systems bridge online and in-store operations seamlessly.

Examples include Toast, Square for Restaurants, and Clover. When a customer places an online order, it automatically syncs with your in-store POS. The kitchen, front desk, and delivery teams can track orders in real time. This smooth workflow reduces mistakes and saves time during rush hours.

The biggest benefit is centralized control. Managers get instant access to sales reports, inventory levels, and performance analytics. However, POS systems can be pricey. Setup costs, hardware requirements, and integration fees vary. Some providers limit third-party add-ons, which can restrict flexibility.

Takeaway: Choose a POS-integrated system if you run a busy restaurant that needs fast coordination between online and offline orders.

System Type 4: Custom or Self-Built Ordering Platforms

A custom-built platform offers total freedom.

With help from developers or digital agencies, restaurants can design systems that fit their exact needs — from personalized promotions and loyalty rewards to advanced reporting and delivery tracking. This level of customization helps larger restaurants create unique digital experiences that match their brand identity.

The main drawback is cost. Custom solutions require investment in design, development, and ongoing maintenance. You’ll also need technical support for updates and security. While the control is unmatched, it may not be practical for small restaurants with limited budgets.

Takeaway: Build a custom system if you want full ownership and can afford long-term technical support.

 System Type 5: All-in-One Digital Toolkits

All-in-one digital platforms combine online ordering, menu management, marketing, and customer engagement in one system.

Platforms such as Foodiv &  Popmenu offer integrated dashboards that let you manage everything — from website updates to customer reviews. They include CRM tools that track behavior, automate marketing campaigns, and send personalized offers.

The biggest advantage is simplicity. You can manage your restaurant’s digital presence from a single place. These platforms save time and reduce dependency on multiple vendors. Pricing varies depending on features, but many are cost-effective compared to maintaining separate tools.

Takeaway: An all-in-one toolkit is ideal for growth-focused restaurants that want convenience, control, and scalability in a single platform.

Choosing the Right System

Selecting the right online ordering system depends on your goals, resources, and target audience.

Here are a few things to consider:

• Budget: Factor in both upfront setup and ongoing costs.
  
  

• Customer Data: Make sure you can access and own your customer information.
  
  

• Integration: Choose systems that work smoothly with your POS and CRM tools.
  
  

• Scalability: Pick a platform that grows with your business.

Conclusion

Online ordering isn’t optional anymore — it’s essential for success. Customers want speed, simplicity, and personalized service. Restaurants that rely only on third-party apps lose control and pay high commissions.

By choosing the right system, you can reclaim your brand, boost efficiency, and strengthen customer relationships. Whether you’re just starting or scaling fast, an online ordering platform designed around your needs will help your restaurant stay competitive and profitable in the digital age.