How can digital health companies improve their ROI models?

Digital health is like the cool kid in the healthcare playground, changing the game with apps and platforms that connect patients and doctors. But here’s the catch—it’s not enough to just be cool. You’ve got to prove you’re worth the hype. That’s where ROI (Return on Investment) comes strutting in.

Now, if you’re in the digital health world, you’ve probably been hit with questions like, “How do we show people this thing is worth their money?” or, “Can we prove it’s not just nice to have but an absolute must?” Don’t worry, I’ve got you covered. In this blog, let’s talk about how to build ROI models that make sense to your stakeholders and users. And also, if you’re looking to take your approach to the next level, digital transformation services can be the secret sauce to help streamline your efforts and boost that ROI even further.

The Stuff That Matters

Here’s the thing about ROI—it’s not a random fancy number on a spreadsheet. It’s a real, measurable value. In healthcare, that value often means better outcomes, like healthier patients, shorter wait times, or lower costs.

Focus on Meaningful Outcomes

Let me ask you this: Is your solution solving a problem people really care about? If your app helps diabetes patients track their blood sugar levels, that’s nice. But does it actually reduce ER visits or complications? Now we’re talking.

Pro tip: Start with data that speaks to actual outcomes—stuff people can see, feel, or experience. When you show the real difference you’re making, ROI suddenly becomes crystal clear.

Cut the Chaos, Please

Let’s face it—healthcare is busy. Like, “can’t find a moment to breathe” busy. If your solution makes things easier, faster, or less of a headache, congratulations—you’re already halfway to proving your value.

Ease the Workflow

Now, visualize - A scheduling tool that reduces appointment errors and gives medical staff more time to focus on patients. Now, that's a lifesaver, quite literally!

Here’s a question for you: Does your solution help someone have a less chaotic day? If it does, shout that from the rooftops (or at least include it in your ROI pitch).

Solve the Big Problems

Not all problems are created equal. Some are small annoyances, and some are full-blown crises. If you want to stand out, aim for the latter.

Tackle High-Impact Issues

Think about diseases like heart disease or mental health—things that cost you an arm and a leg and affect millions. Even small wins here can lead to massive ripple effects. If your platform helps caregivers manage stress or keeps patients on track with their meds, then, you’re definitely addressing something vital worth being proud of.

Moral of the story: Focus on what truly matters to your audience.

Use Tech Like a Pro

Let’s get one thing straight: Technology isn’t the star of the show—it’s the trusty sidekick. What really matters is how you use it.

Solve Real Problems with Tech

If you’re throwing around terms like “predictive analytics” or “machine learning,” that’s cool. But here’s the real question: Is your tech solving the right problem? A tool that flags high-risk patients is impressive not because it’s fancy but because it prevents problems before they spiral out of control.

Use technology to make life easier or decisions smarter, and people will take notice.

Keep Patients at the Center

ROI isn’t just about dollars—it’s about people. Patients want solutions that actually care about them, not just their data.

Human-Centered Design Wins

Here’s your golden ticket: Does your solution genuinely make life better for patients? A platform that nudges users to take their meds or book preventive checkups isn’t just practical—it’s thoughtful. When patients feel seen and cared for, your ROI argument gets a lot stronger.

Numbers Are Cool, Stories Are Better

It’s tempting to throw out a bunch of numbers and call it a day. “Hey, look! We reduced costs by 20%!” But what does that really mean?

Contextualize the Data

If you’re saying your solution saves money, connect the dots. Does it free up resources for better care? Does it take the stress off overworked staff? Numbers are good, but stories make them stick.

Team Up for Bigger Wins

Sometimes, proving ROI isn’t a solo mission. Partnerships can take your case to the next level.

Collaborate Strategically

Think about collaborating with hospitals, insurers, or research organizations. They bring credibility and access to data you might not have on your own. Plus, teamwork makes the dream work (and your ROI pitch even stronger).

Play the Long Game

Healthcare isn’t a sprint—it’s a marathon. Sure, short-term wins are great, but the real magic lies in long-term results.

Focus on Sustainability

Does your solution prevent readmissions, improve preventive care, or make life easier down the road? Those are the kinds of benefits that make stakeholders sit up and pay attention. And if you’re looking to improve these long-term gains, integrating Salesforce consulting services can help refine your approach, ensuring that the value you bring is long-term and continues to grow over time.