Know Your Device (KYD) - Fraud Intelligence Done the Right Way

If you're waiting to catch fraudsters in the act, you're already too late—the damage is done, and all you can do is watch the fraud unfold.

Modern fraud is many things — complex, elusive, and hard to recover from—BUT above all, it is FAST. In just seconds, businesses can lose what took years to build. To run a digital business or, to be better phrased, a successful digital business, it's vital to stay one step ahead of the fraudsters. 

So How Can Businesses Stay One Step Ahead of Fraudsters and Predict Fraud?

The answer is KYD with Fraud Intelligence 

Note: KYD stands for Know Your Device.

How Fraud Intelligence Based on ‘Know Your Device’ Helps?

Fraud Intelligence based on KYD provides businesses with the most comprehensive view of every user with real-time actionable device signals on digital platforms. Using a combination of techniques such as browser fingerprinting, behavior biometrics, location attribution, device fingerprinting, etc., businesses can do continuous risk profiling of all the devices (users) accessing their platform. 

What Difference Does KYD Make?

Knowing which devices are accessing a platform and their level of trustworthiness makes a significant difference. It helps businesses eliminate risk blind spots and prevents fraudsters from deceiving them. Additionally, leveraging fraud intelligence enables businesses to identify devices exhibiting risky patterns (like the availability of location spoofers, emulators, app cloners, etc.) or those previously linked to fraudulent activities, allowing for more informed decision-making.

Another benefit of knowing devices with fraud intelligence is cost savings, as it reduces the cost of dealing with fraud by stopping fraud at its root. The need for large fraud management teams to manually identify fraud or handle its aftermath through customer support and other processes is a costly drain on resources. Investing a fraction of that in Fraud Intelligence can prevent such inefficiencies and significantly enhance fraud prevention.

Major Fraud Prevented By KYD Using Fraud Intelligence:

• Fake Accounts and Multi Accounting

• Account Takeovers

• Referral & Promo Abuse

• Account Sharing & Subscription Abuse

• Payment Fraud

• Incentive Abuse & Collusion

• Spam & User Abuse

• Identity Fraud

• Ad Fraud

• Bot Attacks

Best Fraud Intelligence Solution Helping Business KYD

Trusted by global unicorns like inDrive, Alibaba, Swiggy, Meesho, TrueMoney, and more, SHIELD is the best fraud intelligence solution. A device-first risk AI platform helping digital businesses stop fraud, eliminate unfairness, and make the world a more trusted place. It works on accurate device intelligence, persistently identifying devices, users, and accounts that can be trusted or not. It provides businesses with the most comprehensive view of every user with real-time actionable device signals.

Here's a view of SHIELD's Fraud Intelligence dashboard:

Book a free demo session with SHIELD's fraud prevention experts if you wish to learn how fraud intelligence can help your business supercharge its fraud prevention strategy.