What is Device Intelligence? Why is it essential to combat fraud on Digital Platforms?

What is Device Intelligence?

Device Intelligence is the process of identifying users on a platform by utilizing technologies such as browser fingerprinting, behavioral biometrics, advanced machine learning, and more. Device intelligence serves as a pillar for protecting a business against digital fraud. It compiles thousands of data points related to the device, including hardware and software attributes, to determine patterns associated with fraud. 

Relation of Device Intelligence with Fraud Detection

Device Intelligence is the most advanced anti-fraud approach as it utilizes browser fingerprinting as the foothold device identifier supported by behavioral pattern identification using advanced machine learning & AI to bifurcate good devices from bad. And that’s not it; this whole process is carried out in real-time allowing businesses to achieve continuous and dynamic fraud monitoring.

The flowchart below gives a brief idea about how device intelligence identifies fraud.

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Source: Oracle

Why is Device Intelligence so Effective in Stopping Fraud on Digital Platforms?

Fraud starts with a device. 

And Device Intelligence follows a device-first approach to identify fraud patterns.

So how does that have anything to do with the effectiveness?

Well, the device-first approach makes a huge difference in detection effectiveness, as it can identify fraudulent devices with exact accuracy.

Let me explain to you the entire chronology of how a device-first approach catches fraud:

>> Fraudsters need a fake account to commit fraud (for obvious reasons) 

>> To create a fake account fraudsters need a device

>> Fraudsters cannot rely on a single account to commit fraud 

>> Fraudsters use tools to spoof devices to appear like multiple genuine users

>> The device first fraud detection can tie all these fake devices together to the same device and assign a unique device ID.

>> It can identify all devices associated with multiple accounts or fraudulent with fraudulent tools & extensions (such as VPN, emulators, spoofers). That too with accuracy.

>> This unique device ID returns actionable fraud intelligence, helping businesses stop fraud attacks like account takeovers, promo abuse, collusion, and more at the root.  

Amazing!!..............Isn’t it?

Fraudsters are smart, but with technologies like device intelligence, businesses can be smarter too. 

Now you must be wondering…

How effective is Device Intelligence?

To answer that, let me share a few real-life examples of businesses that have benefited from integrating device intelligence into their platform. 

(1) Ride-hailing unicorn inDrive leverages SHIELD’s Device Intelligence to boost trust and fairness on its platform. It has achieved best-in-class performance and has over 99.77% genuine users. 

(2) In a report published on Nov 19, 2024, one of the prominent U.S. banks enhanced its ability to identify high-risk events by 17 times (1700%) by combining device intelligence with other digital identity signals.

Looking at the above two examples, it's safe to say that Device Intelligence is the best fraud detection solution available.

What makes it so efficient?

A unique approach to identifying fraud makes Device Intelligence so efficient. It:

• Combines location intelligence and device signals to validate genuine users.

• Identifies all the red flags like GPS spoofing, emulators, app cloning, etc.

• Remains unaffected even after advanced manipulation

• Reduces false positives while streamlining user authentication

• Pinpoints fraud hotspots for targeted prevention

Compiling all the above, we have the most efficient fraud detection solution available for digital businesses. 

Conglomerates even claim that their device intelligence technology can uniquely identify devices across app and web platforms with over 99.9% accuracy—even after advanced manipulation.

Since we’ve established how reliable device intelligence and device fingerprinting methods are, now let's understand the type of fraud that it can effectively prevent. 

Fraud that Device Intelligence can help overcome:

• Fake Account Fraud

• Account Takeover Fraud

• Payment Fraud

• Bot & Automation Fraud

• Bonus & Promotion Abuse

• Chargeback Fraud

• Identity Fraud

• Affiliate Fraud

• Synthetic Identity Fraud

• Collusion Fraud

• Referral Abuse

• Multi-Accounting Fraud

Which is the BEST Device Intelligence Solution Available?

The answer is SHIELD

SHIELD is a device-first fraud intelligence platform that helps digital businesses worldwide eliminate fake accounts and stop all fraudulent activity. Powered by SHIELD AI, it identifies the root of fraud with the global standard for device identification (SHIELD Device ID) and actionable fraud intelligence, empowering businesses to stay ahead of new and unknown fraud threats.

SHIELD is trusted by global unicorns like Pipa, Alibaba, Swiggy, Meesho, and TrueMoney, and is rapidly achieving its mission - eliminating unfairness to enable trust in the world.

Why is SHIELD reliable for Fraud Prevention on Digital Platforms?

SHIELD Device ID eliminates fake accounts at the root by uniquely identifying every physical device on your platform. 

SHIELD Device ID is extremely accurate and persistent. It is extremely difficult to change even if a fraudster attempts to scramble a device fingerprint or factory reset a device to appear as a new device.

Fraud Won’t Wait. Neither Should You

Protect Your Business Before Fraud Hits – Book a Demo Now!