8 Major Google Ranking Factors You Should Implement in 2022

by Nagaraj Rudragouda Freelance SEO Expert

Google relies on over two hundred Google ranking factors. Which ones are you going to implement to your site with the help of a skilled SEO expert? Still, thinking? Well, it gets messy when you hear such a long list of ranking factors. But SEO doesn't have to be complicated that much. You just need to focus on the major ranking factors and the rest will fall back at their place.

Want to know those major SEO metrics that Google relies on greatly to rank your website? Here are the top 8 Google ranking factors that you should pay attention to in 2020.

1. Quality Backlinks

Quality backlinks act as a spinal cord of SEO. Your website’s Google ranking heavily rely on backlinks. But you should build niche backlinks under the guidance of a trusted SEO expert. A little mistake in creating backlinks could backfire immediately. So don't attempt it on your own.

2. Website Loading Speed

Google counts the website's loading speed as a prominent ranking factor. Since Google strives to serve its customers to its best, it counts page speed as a major metric for ranking. You could use Accelerated Mobile Pages to gain SEO advantage over others.

3. SEO-Optimized Content

Content is another great ranking factor that Google gives weightage to while ranking your site. But it shouldn’t be overstuffed with keywords. It should sound like a natural copy with an appropriate amount of keywords relevant to the topic.

4. User Behavior

Google uses behavioral metrics as a ranking factor. Your website's CTR, session duration and bounce rate matter a lot when it comes to rankings. Having plenty of visuals along with catchy-copy hooks up the site visitors for a long time and contribute to your better ranking.

5. HTML Tags

HTML tags let Google know the crucial part of your content and they are a prominent factor for Google ranking. Split your page content into sections with heading tags (H1 to H6). Include keywords in your HTML tags to make your web page content more SEO-friendly.

6. Google My Business Listing

Having a verified GMB presence gives wings to your Local SEO and counts as an important SEO metrics. It helps you in optimizing your local search performance on Google. List your business hours, photos, business description and other details to get seen on Google searches.

7. Structured Data

Structured Data gives a boost to your SEO and is a major ranking factor as it conveys Google the crucial details about your content. You can use it to define product features, product ratings, your business location and so on. Use Google's Structured Data Markup Helper to cash out the SEO advantage.

8. Mobile Optimization

Google treats mobile-optimization as a serious ranking factor. In fact, Google just announced that from the beginning of Sep. 2020, it will judge websites on their mobile versions and not the desktops. So you could see how serious it is to make your website more mobile-friendly than ever.

The Key Takeaway

Google’s algorithms for rankings are always evolving. But there are always a few factors that stay for a long time. You have already got familiar with them in the list above. These top 8 Google ranking factors can make or break your SEO, depending on how you use them. Make sure you implement them wisely in 2020 to get a competitive SEO advantage.

Interested to implement major SEO ranking factors to your site to get on the top of search results on Google? Being a top SEO expert, I could be of great help to gain you a long-standing search-engine visibility. I am Nagaraj Gouda, who has worked with top brands in the industry and can help you too. Just get in touch with me now to get started.