8 Awesome Online Marketing Stats Companies Need to See

For companies looking to stay on top of the digital marketing world, numbers are everything. Statistics, metrics, user data: the list goes on. Take a look at some key marketing data published over the past week.

Snapchat Video Views Triple

Snapchat now racks up six billion views a day, according to the company. This data represents a threefold growth in the span of six months for the video-messaging app.

Netflix Use Doubles in 3 Years

According to market research organization GfK, Netflix users now watch an average of 10 shows per week, up from five in 2012. Netflix mobile usage has increased from 10 percent of users to 24 percent of users viewing shows on mobile over the same time period.

Facebook Users are Posting Less

A report from GlobalWebIndex finds only “34 percent of Facebook users posted a status update during the third quarter,” which is a significant decrease from last year’s data, when 50 percent of Facebook users had posted a status over the same three-month period.

Facebook Users are Members of Other Social Networks

Again from GlobalWebIndex, Facebook users have an account on an average of 4.3 social networks, up from 2.5 in 2012.

YouTube is the Most Visited Social Platform

One more from GlobalWebIndex: 81 percent of survey respondents reported visiting YouTube at least once in the last quarter, making the video website the most-visited social platform on the Web.

Mobile is the Future of Christmas Shopping

According to RhythmOne, one of the U.K’s many digital marketing companies, this year 72 percent of Christmas shoppers are expected to use their smartphones to buy gifts—up from 53 percent last year.

Wearable Tech is Increasingly Popular Among Consumers

By the end of 2015, 39.5 million Americans are expected to have used wearable tech items such as fitness trackers and smartwatches, according to digital marketing research company eMarketer. Wearable tech usage is expected to double by 2018.

Email as Best Customer Service Channel

For U.S. retail companies, email beats Twitter and Facebook when it comes to timely and helpful customer service, says customer service company Eptica. Email responses arrived three times faster than social media responses.

Natalie Benoy writes for Fusion 360, an SEO and content marketing agency. They write for many other clients as well. Follow on Twitter