7 SEO Trends That Are Dominating The Digital Space In 2018

by SEO Shop Digital Marketing Company- SEO Shop

Over the years, Search Engine Optimization has witnessed extensive changes. Getting results have been challenging as always but the rewards get bigger if you do it the right way. The best thing to do is to follow the latest trends so that you can take your organic searches to the top. The year 2018 has been the year of the consumer, with the entire focus on improving the consumer experience to drive more traffic and get higher search rankings for the website. If you are planning to avail of the services of an SEO company in Gurgaon or elsewhere, you should know about these trends so that you are not taken for a ride. Here are 7 trends that are dominating the SEO scenario in 2018:

1. Voice searches get bigger than ever

The growing popularity of voice searches has changed the way people look for and find products and services on Google. The reason is simple, searching with speech is far easier than typing in the keywords, which means that you can deliver far better shopping experiences by having this functionality in your site or app. Also, there is a need to ensure that your SEO strategy is optimized for voice searches.

2. Focus on rich snippets

Rich snippets is another ranking hack that is emerging as a winning trend in 2018. A snippet refers to the result that the search engines turn up on the results page. It can be enriched by showing more information in the form of image and content. Though it will not affect the SEO ranking directly, the extra information gets you higher clicks as the users tend to select results that are more informative and relevant. A higher click-through rate translates into higher traffic and thus higher ranking.

Originally published on SEO Shop