5 Tips To Optimize Your Business Website For Voice Search

by SEO Shop Digital Marketing Company- SEO Shop

As the role of responsive websites and mobile apps is growing, mobile searches are becoming a norm for the users. In this scenario, users are becoming more comfortable with the use of device features such as the microphone, camera, and GPS for searching products and services on the internet. This has led to a boom in the popularity of voice searching as nothing entices the user more than the concept of being able to search by only speaking a few words. With this new trend in online display advertising comes the need to optimize your business website for voice search.
Of course, there is a need to make the site mobile-friendly but you will need to do much more to ensure that you appear on the top when the potential customer speaks up the search keywords. The basis of successful voice SEO is keyword discovery and it is mainly associated with the natural human speech. This makes voice SEO a little more challenging as compared to the conventional SEO. Here are a few tips that can be of help:

1. Research for keywords on the basis of conventional queries

Voice SEO is all about ranking on the right speech keywords, which means that you have to focus on the ones that are based on conventional queries. Do in-depth research with the help of tools such as Rank Tracker. Come up with the relevant FAQs and long tail keywords that would make sense to the users while looking for the desired products or services by speaking them up.

2. Pay attention to local SEO

Another important measure to be a winner on voice searches is by paying adequate attention to your local SEO strategies. The reason is that a majority of uses make searches to get information about local businesses. Hence, it is important to have an updated business listing, with the latest contact details and opening and closing times of the business. For instance, if the search query is “find me the nearest beauty salon”, you should appear at the top of the listing.

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