7 Exciting Ways To Reduce Your Bounce Rate

by Anurag Arora Online Influencer

Do you know a high bounce rate is actually harmful to your online business? So, as online marketers, if you are wondering for ways to reduce your bounce rate. Then, this article is surely the remedy to all your problems. As, here in this guide, I am going to discuss 7 exciting ways for you to reduce your bounce rate. So, let's get started: Join the best digital marketing course in Delhi and become a Google Certified Digital Marketer

What's the ideal bounce rate for your site. The same depends on your business goals. A specific bounce rate can be normal for some, and the same can be a cause of stress for others as well.

The fact is if a user visits your site and your site is very slow to load. Then, he/she might never turn into an ideal customer. ''High bounce rate'' is actually very annoying for your users.

WHAT EXACTLY IS BOUNCE RATE?

Well, the bounce rate is the percentage of users who visit your site but decides to leave quickly. The visitor bounces from your site to a different site closes the tab or anything. He/she just leave your site.

And that implies that your site wasn't attractive enough to hold back your visitors for a longer time. The high-bounce rate is actually very harmful. It can be with various reasons poor site, structure, web hosting errors, poor contents are some of the reasons.

7 EXCITING WAYS TO REDUCE YOUR BOUNCE RATE

MAKE USER EXPERIENCE YOUR PRIORITY

When I am talking about ''User Experience.'' I am talking about the overall feeling a user has when they are browsing through your site. And a crucial aspect of the same is that your site looks great on every platform to be it a smartphone or laptop.

YOUR SITE LOADING SPEED MATTERS

Today, users are smart and they are very quick to make up their minds. It will hardly take a user 2-4 seconds to make an opinion about your site. If your site speed is slow then it will definitely affect your conversions and sales. Optimizing your images and switching to a faster loading hosting provider are some of the things for you to do.

WHAT ABOUT... VIDEOS?

Videos are always more engaging and eye-catching than a mare text or image. If you are using videos on your site then it will definitely boost your conversion rate.

Videos will make your users stay more on your site. And the same is very useful.

MAKE SURE YOUR CONTENTS ARE RELEVANT

Yes, you heard it right. If you don't have relevant content on your site. Then, there are very high chances that the same will increase your bounce rate.

Creating irrelevant content for audiences? They will never appreciate the same. If you are not relevant then it's of no use. Make sure you are creating relevant content.

DON'T IGNORE INTERNAL LINKS

Make sure that you are always adding relevant internal links within your article. You are linking a food article with some fashion articles. Well, that's the worse thing you can do. Before publishing always cross-check your internal links.

With relevant internal links, your user will spend more time within your site.

SIMPLE LANGUAGE

Many individuals feel that you need to become a Shakespeare when it comes to your site content. But here, the reality is if you are using too much difficult language or short forms, your users will run away thus, increasing your site bounce speed.

It is very crucial that you keep the language of your site simple. So, everybody can grasp what you are trying to communicate.

ATTRACTIVE SITE DESIGN

People have the habit of judging the book by its cover and a site by its appearance. This implies that if your site is not well-structured then it will surely increase your bounce rate.

Nobody appreciates the unorganized site structure. The contents, images, videos and the overall look of your site have to be eye-appealing. If you want the same to retain your customers.