7 Common Mistakes To Avoid While Creating An Online Storeby Alex Peter I am Digital Marketer
Creating an online store has become a popular choice for investors hoping to earn good returns. Many people convert HTML to Wordpress Theme or switch formats to acquire an e-commerce website through plugins like WooCommerce. However, such users must be aware of the mistakes they need to avoid while building their store. Running an online business can be a profitable venture but hard work and perseverance are needed to ensure success. The e-commerce space is a crowded playing field and staying informed will help you get ahead of your rivals. In this article, we are listing some major mistakes which must be avoided by all online store owners.
1. Incorrect Choice Of Development Platform
One of the biggest mistakes that new users can make is in choosing the wrong development platform. There are numerous solutions available which can be used to build an e-commerce website. However, website management and scalability are two factors which most people do not consider while picking their development tool. This leads to the formation of a shop which is unable to adjust to growing consumer demands. The owner then tries to shift the outlet to another platform which is an expensive option. It is best to choose a dedicated e-commerce solution like WooCommerce or Shopify to build a virtual store.
2. Composing Unoriginal Product Descriptions
Product descriptions play an important role in encouraging people to make a purchase. The content must be used to highlight the qualities of an item and explaining its value for customers. Moreover, optimizing the matter with relevant keywords will help the pages appear in related searches. However, most beginners simply cut and paste the product manufacturer’s content of the pages. This is a wrong practice as Google will treat the pages as duplicates of the original on the manufacturer’s website. Merchants must hire professionals to create original and compelling descriptions which have been optimized with keywords.
3. Not Building A Responsive Website
This is a major mistake which must be avoided at all costs. The majority of people worldwide are using mobile devices to make their purchases. In fact, the emergence of smart devices led to a boom in online shopping in many markets. Not building a responsive interface will rob you of the chance to get in front of the mobile-using audience. Ask the professional or the agency hired for the web development project to implement responsive design techniques in the process. This will ensure that the store will display perfectly on all kinds of devices.
4. No Product Filters And Search Autocomplete Features
User experience is a critical factor which must not be ignored while creating an online store. In case, visitors find the user experience of your shop to be unsatisfying, they will navigate to another store. It is essential that you make the entire shopping process as convenient as possible. Users must be able to find what they are looking for easily. A good way to guarantee this is by introducing product filters. Allow people to set filters in a product category and locate their desired item. Similarly, include a search box with an autocomplete feature. This will minimize typing which can be a hassle on touchscreen devices and make it convenient for a searcher.
5. Limited Payment And Shipping Options
Your outlet must provide multiple options to visitors not just in products but in every other area. Two such departments where you must include various options are payment and shipping. People will not make a purchase if their favorite payment method is unavailable. Make sure that you enable buyers to pay through all popular credit cards and third-party payment services like PayPal. Similarly, you need to provide various shipping options to your customers. You can boost sales by introducing features like same-day or free shipping. In case, you also have a physical business, you can offer them to pick up their purchases in store.
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6. Complex Checkout Process
A complex checkout process is one of the biggest conversion-killers. Many new store owners add unnecessary fields to their checkout page. They do this in the hope of getting more information about their clients. Some of them also make it compulsory to register for completing the shopping transaction. People avoid sharing too much information or subscribing to a new outlet on their first visit. Keep only the necessary fields like name, shipping address, telephone number, e-mail ID, and payment details on the page. This will simplify the checkout process and boost the conversion rate of the website.
7. Not Showing Navigation Menu Constantly
Online shops can be difficult to navigate and users must be able to access the main menu at all times. A good way to ensure this is by fixing the menu with all the important links right on top of the page. Many outlets fail to implement this feature and force visitors to abandon the website out of frustration.
People must look to avoid these errors while creating an online store. This will help them in building an easily navigable outlet which provides a fulfilling shopping experience.
Created on May 31st 2019 05:46. Viewed 417 times.
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