6 Ways to Prevent and Control PR Crisis
by The Yellow Coin PR Agency in DelhiEvery brand wants to have a decent image in the market and
does not want to deal with bad press, but we cannot stop the negative feedback
from coming. It might be a disappointed customer grumbling about social
media or a review website, or an argumentative worker accusing the company
of a perceived injustice. These problems can easily burst out into a full-blown
public relations crisis.
Each crisis might come as a surprise, but it is important for
you to be ever ready. Every organization has a crisis
management plan in place that involves every aspect of the
organization—including HR, legal and technical. That strategy should also
include media training for executives, pre-approved responses for public
relations and social media.
Follow these 6 Guidelines if you want to stop a massive PR
crisis before it happens.
1.
Implementation Procedures:
It is crucial to generating idea before implementation. As we
know that planning is such an important part of public relation so, it is
useful to understand the different requirement of an event or campaign before
implementing and executing it. Rustling into execution without proper planning
can lead to failure.
2. Use Your
Social Media Channels Efficiently
“An immediate social media response is key,” says Chris
Britton
Social media can be your ally, allowing you to quickly disseminate information and bridge the gap between you and your client. It is essential for an organization to dedicate resources in monitoring social media 24/7, as well as a team to handle, monitor, review and follow activity on social channels without waiting for approval from on high.
3.
Anticipate Every Possible Crisis
You can't stop a Public
Relations crisis, but you can stop it from accelerating there are ways to
prevent the situation. It is again crucial to get your plans in order, during
the pre-phase, you should anticipate every possible crisis that could possibly
harm the company's status and always have this two-word question in the back of
your head: "What if?"
4. Follow a
Crisis Communications
An organization should ensure, via appropriate policies and
training that only authorized spokespersons to speak for it. This is
particularly important during a crisis. It’s critical for every crisis
communications team to have pre-screened and trained, to be the lead and/or
backup spokespersons for different channels of communications.
5. Create a
Diverse Workforce
Treat everyone equally like a family and also be objective,
unbiased and humble. Put in all your knowledge and effort to get the best
result.
6. Stay
Calm and Flexible When Things Go Wrong
Sponsor Ads
Created on Jun 26th 2018 02:16. Viewed 369 times.