6 Design Tips for Successful Apps
Do you want a great mobile
app design? Based on your development scheme, the app might perform well, but
that’s only half of the battle. If you actually want your app to shine, it
needs a killer design.
Whether you’re designing
the app yourself or hiring a designer, I’ll give you some advice to make your
app look like it’s an award winner. This guide is also a great reference for
designers who are working on multiple apps for various clients. Apps that
aren’t designed well simply won’t succeed. You might be able to skate by for a
while, but ultimately users will get frustrated and stop using it. An app can drive
information to your users, alter to slow data speeds and create a cleaner, more
inspiring visual experience. In addition, an app may untie you up to a new set
of customers.
Here are six tips to
make a successful mobile app design:
1. Identify your Audience:
First thing first,
you need to know who will use your app to make it successful. It will help you
to check the business potential of your idea, as well as examine how to
communicate with your target audience and where to communicate.
Look for stats and insights,
check the trends, ask questions on the forums, conduct a poll, or build an MVP
version of your mobile app and collect all the feedback.
You can collect all
demographic data and then discuss your idea with people you think highly of.
The larger the group,
the higher the upside for your product, but at the same time the higher the
odds that there’s something wrong with your idea. It’s easier to aim an
innovation towards a niche.
2. Offer Value:
A good idea for an
app solves a specific problem recognized by a target group of potential users.
Even the simplest form of entertainment, like the candy crush game, provides an
outlet for stress and alleviates the boredom of the commute or standing in
queues.
The application
should carry an important benefit to the user so he is motivated enough to
download it and use it.
Unique value may be
related to the price of a given service, the speed of information transfer, the
way the application works, or providing access to the features or services
unavailable from other channels. A good quality product has to be either fun or
useful. Redundancy is good in nature. It’ always better if your app solves more
than one problem. The most successful ones do.
3. Define your Business Model:
Developers worldwide mostly
decide to monetize their apps by using various advertising-based business
models. Video ads are one of the most popular revenue streams. In-app purchases
are also very popular amongst business owners. But there are a lot of other
business models to pick from. Every mobile app business model has its
compensation and drawbacks. To choose the one that fits your needs, it is good
to start by analyzing what your competitors are doing. If it worked once, it
may work again. Every app has to generate profits. There are a number of apps,
for example, apps for enterprise use that have different benefits. Sometimes
you build an app to save money and not to bring direct-revenue streams.
4. Define the Scope of Features:
It’s like you have
spent some time thinking about the idea of your app. You have previously
visualized all the wonderful things it can do, all the features that might
boost its functionality. Social sharing, notifications, payments, integrations-
they all seem indispensable.
It may well be the
case that they are all useful features, but it may be better if you forget
about them for now. Each one of them will hinder the development of your core
feature. If you center on the wrong end of the process, you will either lose
time or quality.
You might even end up
overlooking the core idea. Think once again about the ultimate raison d’être of
your app. Boil it down to one sentence. And then focus on it. The rest will
come with time. Once you decide what the core feature of your app is, try to
bring it to the fore in the clearest way. Each additional option, each
personalization, each integration will make it more difficult for your users to
understand the value you provide. This also entails a real cost.
Not only is the
development of more composite products more expensive, but you will also have
to invest more time and money into customer support in the early stages.
5. Choose the Right Technology:
How a mobile app is
built is impactful on its success as the way it works. If you want to make a
successful application, you need to choose the right technology. There are
three major points you can choose from.
Option 1: Platform-Specific Native App
Native apps are coded
for a definite mobile platform- iOS or Android. The programming language used
to carve these apps is supported only by the operating systems of those
platforms. A native app can influence your device’s hardware and functionality
to a large extent, which elevates the user experience.
Option 2: Cross-Platform Native App
Apps developed using
this approach use shared SDKs, but they still run natively. React Native and
Flutter are universal technologies used to code cross-platform native apps.
Option 3: Hybrid App
A hybrid app is compatible;
portability and quick deplorability are three major reasons that are three
major drivers of the popularity of the hybrid mobile app development approach.
That being said, if
you pursue this loom for app development, you don’t need to write a different
codebase for each platform. Instead, you can write one and use it on all
platforms.
6. Design a Simple and Intuitive UX/UI:
Design is one of the
keys to app success. This is true for both B2C and B2B apps. People want to use
mobile apps with a simple UI that doesn’t obstruct the data user consumes in
the app. A snappy UI adds good feelings when using the app, but remember that
intuitive UX is crucial for ease of use. There are many other benefits of
well-designed onboarding. When it’s easy and comprehensible, then users will
stick with your app and probably recommend it to new users. And if you rely on
in-app purchases, make it clear what the user will get from buying goods, it
will help skyrocket the conversion rate.
Conclusion:
Building a thriving
app is not just an opportunity for a restricted clique of savvy engineers
anymore. As a matter of fact, designers, innovative businessmen, and creative
marketers are taking over the mobile app development
company in UK.
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