6 Design Tips for Successful Apps

by Anshul Sharma Top Mobile App Development Company In UK

Do you want a great mobile app design? Based on your development scheme, the app might perform well, but that’s only half of the battle. If you actually want your app to shine, it needs a killer design.


Whether you’re designing the app yourself or hiring a designer, I’ll give you some advice to make your app look like it’s an award winner. This guide is also a great reference for designers who are working on multiple apps for various clients. Apps that aren’t designed well simply won’t succeed. You might be able to skate by for a while, but ultimately users will get frustrated and stop using it. An app can drive information to your users, alter to slow data speeds and create a cleaner, more inspiring visual experience. In addition, an app may untie you up to a new set of customers.

Here are six tips to make a successful mobile app design:


1. Identify your Audience:

First thing first, you need to know who will use your app to make it successful. It will help you to check the business potential of your idea, as well as examine how to communicate with your target audience and where to communicate.  

Look for stats and insights, check the trends, ask questions on the forums, conduct a poll, or build an MVP version of your mobile app and collect all the feedback.

You can collect all demographic data and then discuss your idea with people you think highly of.

The larger the group, the higher the upside for your product, but at the same time the higher the odds that there’s something wrong with your idea. It’s easier to aim an innovation towards a niche.


2. Offer Value:

A good idea for an app solves a specific problem recognized by a target group of potential users. Even the simplest form of entertainment, like the candy crush game, provides an outlet for stress and alleviates the boredom of the commute or standing in queues.

The application should carry an important benefit to the user so he is motivated enough to download it and use it.

Unique value may be related to the price of a given service, the speed of information transfer, the way the application works, or providing access to the features or services unavailable from other channels. A good quality product has to be either fun or useful. Redundancy is good in nature. It’ always better if your app solves more than one problem. The most successful ones do.


Also Read:



3. Define your Business Model:

Developers worldwide mostly decide to monetize their apps by using various advertising-based business models. Video ads are one of the most popular revenue streams. In-app purchases are also very popular amongst business owners. But there are a lot of other business models to pick from. Every mobile app business model has its compensation and drawbacks. To choose the one that fits your needs, it is good to start by analyzing what your competitors are doing. If it worked once, it may work again. Every app has to generate profits. There are a number of apps, for example, apps for enterprise use that have different benefits. Sometimes you build an app to save money and not to bring direct-revenue streams.


4. Define the Scope of Features:

It’s like you have spent some time thinking about the idea of your app. You have previously visualized all the wonderful things it can do, all the features that might boost its functionality. Social sharing, notifications, payments, integrations- they all seem indispensable.


It may well be the case that they are all useful features, but it may be better if you forget about them for now. Each one of them will hinder the development of your core feature. If you center on the wrong end of the process, you will either lose time or quality.


You might even end up overlooking the core idea. Think once again about the ultimate raison d’être of your app. Boil it down to one sentence. And then focus on it. The rest will come with time. Once you decide what the core feature of your app is, try to bring it to the fore in the clearest way. Each additional option, each personalization, each integration will make it more difficult for your users to understand the value you provide. This also entails a real cost. 

Not only is the development of more composite products more expensive, but you will also have to invest more time and money into customer support in the early stages.


5. Choose the Right Technology:

How a mobile app is built is impactful on its success as the way it works. If you want to make a successful application, you need to choose the right technology. There are three major points you can choose from.

Option 1: Platform-Specific Native App

Native apps are coded for a definite mobile platform- iOS or Android. The programming language used to carve these apps is supported only by the operating systems of those platforms. A native app can influence your device’s hardware and functionality to a large extent, which elevates the user experience.

Option 2: Cross-Platform Native App

Apps developed using this approach use shared SDKs, but they still run natively. React Native and Flutter are universal technologies used to code cross-platform native apps.

Option 3: Hybrid App

A hybrid app is compatible; portability and quick deplorability are three major reasons that are three major drivers of the popularity of the hybrid mobile app development approach.

That being said, if you pursue this loom for app development, you don’t need to write a different codebase for each platform. Instead, you can write one and use it on all platforms.


6. Design a Simple and Intuitive UX/UI:

Design is one of the keys to app success. This is true for both B2C and B2B apps. People want to use mobile apps with a simple UI that doesn’t obstruct the data user consumes in the app. A snappy UI adds good feelings when using the app, but remember that intuitive UX is crucial for ease of use. There are many other benefits of well-designed onboarding. When it’s easy and comprehensible, then users will stick with your app and probably recommend it to new users. And if you rely on in-app purchases, make it clear what the user will get from buying goods, it will help skyrocket the conversion rate.



Building a thriving app is not just an opportunity for a restricted clique of savvy engineers anymore. As a matter of fact, designers, innovative businessmen, and creative marketers are taking over the mobile app development company in UK.

Sponsor Ads

About Anshul Sharma Freshman   Top Mobile App Development Company In UK

5 connections, 0 recommendations, 22 honor points.
Joined APSense since, July 5th, 2019, From London, United Kingdom.

Created on Nov 20th 2019 00:12. Viewed 381 times.


No comment, be the first to comment.
Please sign in before you comment.