6 Best SEO Tips For Ecommerce Websitesby Webindia Master Digital Marketing Company
You've probably spent months, or maybe even years building your e-commerce website. Still, not much traffic? Then it's time that you learn about E-commerce SEO!
WHAT IS E-COMMERCE SEO?
Ecommerce SEO refers to Optimising your website according to the guidelines laid by the major search engine Google so that it ranks higher in SERPs (search engine result pages).
WHY DOES E-COMMERCE SEO MATTER?
The higher you rank in the SERPs, the more traffic you will get and the more likely you are to make leads and conversions.
According to the best Ecommerce SEO Company in India, here are the 6 best SEO practices for e-commerce websites.
ECOMMERCE SEO BEST PRACTICES
Use The Right Keywords
If you want to rank higher on the SERPs one of the key ways is to search for efficient keywords and use them accordingly. For eg, long-tail keywords, which are more detailed phrases that users type into a search engine, will rank you higher on those niches where your competitors are not already. This will attract customers who fall into that niche and you'll end up with more conversions, which is great.
Focus On The Website Design
Even if you're selling the coolest, trendiest and most affordable products, a shopper might still get frustrated and leave your website if they find it hard to navigate or perform any action on it. Therefore, design is an important part of SEO too. Your e-commerce website should be easy to navigate and perform functions like search, play a video, select an item, etc. Make sure that the images don't take too much time to load which will help reduce the bounce rate.
Create Unique Content
If you run an E-commerce website you must already know that the product descriptions are sent directly from the manufacturers. And with all the other e-commerce websites posting the same content, your site will end up penalised by Google for posting duplicate content. So, to avoid that, you should try to come up with more interesting blogs and compelling product descriptions, that are unique but also stay true to the actual information sent in by the manufacturer.
Unique and interesting content will not only attract buyers but will also make Google rank your website higher in SERPs.
Optimise Your Images
Like we discussed before, the size of the product images determine the load time of the website. Try to compress the image size so they take less time to load. However, don’t just stop there. You also need to add relevant file names which are easily identifiable by the audience. For eg., instead of naming an image file “IMG127938.png”, you could name it “knee-length-sundress.png”, which will make more sense to the shopper.
Apart from this, you should also fill the alt tag in the images, which includes the image description, where you can add efficient and unique keywords.
Optimise Your URL
URL is the address of your e-commerce website. URLs contain a lot of information about your site like product names, categories, file types, etc in a small space. They are more important for SEO than they seem to be. URL structure should be as clear as possible and they should contain keywords about what will appear on the resulting page. This will not only give a better user experience but also increase your website indexation.
FOCUS ON HOMEPAGE SEO
The homepage is one of the top-visited pages of your website. So, to optimise it well, you should start with writing a compelling homepage title tag. It should include the targeted keywords along with your business name. You should write it within 70 characters which looks appealing and relevant enough for the visitors to click on it. Apart from this, write a relevant meta description as well which is within 160 characters that encourage people to want to visit your website. Also, make sure that the homepage content is clear and concise and that it displays your USP very well.
NEED HELP WITH E-COMMERCE SEO?
Although applying SEO strategies for an e-commerce website can be quite challenging, but once you find the perfect Ecommerce SEO Company to do it for you, it will be like a piece of cake.
So, stop thinking and start implementing!
Contact us today if you need any help with building an e-commerce website, implementing e-commerce SEO or learning more about our services.
Created on Oct 5th 2021 23:40. Viewed 125 times.