What are the different types of eCommerce websites?

Nowadays, eCommerce websites are more and more common for both sellers and shoppers. Do you often shop for products and services on eCommerce sites? Thanks to their convenience and ease of use, it’s understandable why eCommerce websites are one of the most common types of websites these days. Check out this post to know different types of eCommerce websites and their major features! Let’s see what they are right now!

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Do you often shop for products and services on eCommerce sites?

Individual brand websites (one seller)

Individual brand websites or also referred to as single brand websites or vendor-specific eCommerce websites are commonly used by a lot of brands and companies in today’s market. 

Like you can guess from its name, this type of website is a place where one person or one business sells just their products or services. A lot of businesses and companies these days maintain a website of this type alongside the physical stores to let the customers make purchases remotely.

Good examples of this are Adidas, Zara, Nordstrom, L’Oreal, H&M, and many, many other worldwide famous brands. Adidas’s eCommerce website at adidas.com just sells Adidas products. Similarly, hm.com just has H&M products, dior.com only sells Dior products, ...

Well, having an eCommerce site is not just for large companies and famous brands. Thanks to various eCommerce website builders available out there, it’s simpler and easier than ever for small businesses or even individual entrepreneurs to have an online store or an eCommerce site. 

It is easier than ever for small businesses or even individual entrepreneurs to have an online store or an eCommerce site 

Online retailers 

The second one in this list of different types of eCommerce websites is online retailers. Of course, it’s also very common, especially when it comes to large retailers. Different from the individual brand websites mentioned recently, online retailers bring together goods, products, or services from different sellers and brands under one online roof. 

Look for an example of this? Well, Dick’s Sporting Goods is a perfect example for you to consider. Their eCommerce website at dicksportinggoods.com is a place where we shop for various types of sporting goods and outdoor apparel from many different brands like Adidas, Reebok, Champion, Nike, Patagonia, and more. 

Another example of this type of website is macys.com. It’s Macy’s’ eCommerce website where shoppers can look for and shop for home goods, fashion clothing, accessories, and others from a variety of brands in the world. Of course, you can also buy products from Adidas, Nike, … here. 

Different types of eCommerce websites: Esty is a very popular online marketplace

Online marketplaces

After learning about individual brand websites and online retailers, it’s time for us to take a look at the last one in this list of three different types of eCommerce websites: Online marketplace. It is a place where everyone, from individual sellers to large businesses, can all place their products and services for sale.

Esty and eBay are great examples of this type of eCommerce website. Sellers can go to visit the sites, create an account, and then start using these online marketplaces to list and sell their products quite easily. In fact, even businesses that have their own websites already, or sell products on other websites, can significantly benefit from online marketplaces when listing and selling things here. Of course, online marketplaces impose clearly restrictions on what can be sold, and in case there is any dispute between seller and shopper, they will step in to resolve it.

What are the different types of eCommerce websites?: Roundup

Here are 3 different types of eCommerce websites and basic things to know about them that we want to introduce to you in this post. Well, as you can see, each one of them has specific features that differentiate them from others. We hope that you found this article and all the information and details mentioned above useful and interesting.